(Senior) Digital Marketing Manager

$140,000 - $185,000/Yr

LeapSome - New York, NY

Full-time - Senior

Hybrid - New York, NY

Professional, Scientific, and Technical Services

About the position

Leapsome is the AI-powered people platform revolutionizing HR for modern teams. Leapsome drives HR excellence and empowers high-performing teams by automating, connecting, and simplifying every HR process across the employee lifecycle - from onboarding and performance management to engagement and development. Built with ease of use in mind, our platform ensures high adoption by employees, managers, and People teams alike. Our purpose is to make work fulfilling for everyone, and our vision is to reshape the future of work by being the leading People platform for HR excellence and high-performing teams. We enable companies to create environments where people can achieve their goals, learn and grow together, and build genuine motivation & engagement. Trusted by thousands of organizations globally, Leapsome secured $60 million in Series A funding led by Insight Partners in March 2022. This funding allowed us to further develop our intelligent platform, create exceptional employee experiences, and expand into the US market. It's an incredibly exciting time to join Leapsome and be part of reshaping the future of work!

Responsibilities

• Develop & Execute Strategies: Design and implement a comprehensive performance marketing strategy across paid search, paid social, and affiliate channels to drive qualified leads and build a strong pipeline.
• Collaborate Across Teams: Work closely with cross-functional teams to identify key market segments, define target audiences, and craft competitive positioning.
• Test & Scale: Adopt a test-and-learn mindset to scale paid acquisition channels efficiently and sustainably, focusing on metrics like ROAS and pipe-to-spend ratios.
• Data-Driven Decision Making: Leverage data and analytics to track campaign effectiveness and foster a culture of experimentation and data-informed decisions.
• Manage Budgets: Oversee the performance marketing budget, ensuring optimal resource allocation across channels and audience segments for maximum ROI.
• Cultivate Innovation: Lead by example to foster a collaborative, innovative, and growth-focused culture within the performance marketing team.

Requirements

• Leadership & Strategy: Experience leading performance marketing teams in the B2B SaaS space and managing multi-million-dollar budgets.
• Hands-On Expertise: Comfortable setting up campaigns, tracking, and optimization, with a deep understanding of day-to-day operations.
• Analytical & Data-Driven: Proficient in using data to inform decisions at both macro and micro levels, fluent in Google Analytics and Google Tag Manager.
• Collaborative & Cross-Functional Influence: Ability to lead cross-functional teams and influence key stakeholders across departments.
• International Experience: Understanding of managing campaigns across different regions, ensuring strategies scale internationally while remaining locally relevant.

Benefits

• Impact: Join a fast-growing scale-up making work fulfilling for over two million people by 2025.
• Teammates: Work with a diverse and international team of talented individuals.
• Feedback and recognition: Value feedback exchange and celebrate successes.
• Hybrid model: Work from home or in the office with a comfortable work-from-home budget.
• Flexible work: Enjoy a work-life balance with flexible hours and remote work options.
• Vacation: 30 vacation days plus public holidays.
• Parental leave: Up to 8 weeks of 100% paid parental leave.
• Competitive package: Competitive salary, benefits, and a pre-IPO equity package.
• Financial wellness: Employer-sponsored 401(k) and access to financial wellness tools.
• Health care: Robust medical, dental, vision, and life insurance plans.
• Mental health: Access to therapy sessions and wellness workshops.
• Wellness: Company-sponsored wellness benefits.
• Learning and development: $2,000 annual development budget and dedicated time for learning.
• Commuter benefits.