Senior Digital Marketing Manager

Adyen - San Francisco, CA

Full-time - Senior

San Francisco, CA

Publishing Industries

About the position

The Sr. Digital and Lifecycle Marketing Manager at Adyen is a strategic and analytical role focused on accelerating commercial success through innovative marketing programs. This senior individual contributor position requires a decade of experience in revenue marketing within an enterprise technology environment, supporting regional hyper growth. The role involves leading top-of-funnel and cross-industry marketing tactics, optimizing the prospect's experience throughout their buying journey, and collaborating with various teams to drive effective marketing strategies.

Responsibilities

• Plan, set up, and optimize digital marketing campaigns including SEO and SEM.
• Develop and manage digital and email lifecycle programs to engage prospects at every stage of their journey.
• Execute targeted display advertising campaigns to drive lead generation.
• Own the regional web strategy, ensuring regular content updates and optimizing website performance.
• Provide technical insights to enhance the prospect's experience during their buying journey.
• Leverage analytics tools to assess campaign effectiveness and uncover strategic insights.
• Collaborate with global teams to implement strategies that generate sales accepted opportunities.
• Optimize lead handoff processes and refine target account lists with Revenue Operations teams.

Requirements

• 10+ years of experience in a digital marketing role focused on acquisition and lifecycle marketing in a B2B enterprise technology environment.
• Deeply analytical mindset with familiarity in modern marketing and sales technologies such as Marketo, Contentful, Google Analytics, Google Marketing Platform, Looker, and Salesforce.
• Proven experience in delivering creative and successful marketing campaigns to targeted audiences.
• Strong business acumen with experience in budgets and spend management.
• Experience in coaching and mentoring others on integrated campaign planning and execution.
• Passion for staying informed about industry trends, best practices, and emerging technologies in performance marketing.
• Ability to build relationships with external partners, agencies, and vendors to support marketing initiatives.

Nice-to-haves

• Fluency in additional languages is a plus.