Senior Digital Marketing Manager

$116,000 - $156,600/Yr

Guardant Health - Palo Alto, CA

Full-time - Mid Level

Remote - Palo Alto, CA

Ambulatory Health Care Services

About the position

The Digital Marketing Manager/Sr. Manager at Guardant Health will be responsible for developing and executing innovative digital marketing strategies aimed at enhancing engagement with healthcare professionals and patients. This role focuses on promoting the early cancer detection SHIELD portfolio, leveraging a unique experimental mindset to drive growth and improve patient outcomes in a fast-paced environment.

Responsibilities

• Assist in shaping the digital strategy and implement digital initiatives to enhance awareness, leads, and volume goals.
• Develop CRM and marketing automation strategy, including customer segmentation, to drive higher conversion for prospective customers and engagement among existing customers.
• Build and optimize digital marketing analytics dashboards to track and optimize SEM/SEO, customer conversion, website engagement, social engagement, and leads conversion.
• Regularly analyze marketing campaign performance using key metrics to measure success and identify areas for improvement.
• Manage SEO best practices to enhance website visibility and organic search rankings, integrating keyword strategies and continuous monitoring.
• Provide actionable insights and recommendations to leadership based on data-driven analysis.
• Responsible for website optimization, user experience, and web performance metrics, leveraging Google Tag Manager for efficient tracking and analytics implementation.
• Collaborate with cross-functional teams to create targeted and personalized digital campaigns.
• Develop and manage customer engagement programs that facilitate routine ordering and referrals.
• Conduct regular A/B tests and improve campaign performance through data-supported insights.
• Develop and implement innovative content strategies exploring creative avenues such as interactive infographics and user-generated content campaigns.

Requirements

• 6 years of digital marketing experience across various channels.
• Demonstrated knowledge of traditional and non-traditional marketing channels including SEO, marketing automation platforms, and CRM.
• Creative thinker with strong writing skills, able to simplify complex ideas.
• Strong collaboration skills and experience working with cross-functional teams.
• Strong knowledge of analytics and reporting including website and advertising analytic tools.
• 2 years of project management experience.
• Proficiency in Google Analytics, AdWords, or Tag Manager preferred.
• Experience with Marketing Cloud & SFDC is preferable.
• Experience with Adobe Creative Cloud is a plus.
• Proficiency in English is required.

Nice-to-haves

• Prior healthcare marketing experience is a plus.
• Prior Oncology Diagnostic/Biopharma experience is a plus.
• Prior consumer product goods experience is a plus.

Benefits

• Hybrid work model with defined in-office days and work-from-home flexibility.
• Competitive salary range of $116,000 to $156,600 based on location and experience.