Senior Digital Marketing Operations Specialist

$67,400 - $95,000/Yr

AON - New York, NY

Part-time - Mid Level

New York, NY

Professional, Scientific, and Technical Services

About the position

The Senior Digital Marketing Specialist at Aon plays a crucial role in shaping the future of digital marketing within the organization. This position is part of the Digital Channel Performance and Strategy Team, focusing on enhancing digital marketing operations and driving impactful results across various digital channels. The role involves collaboration with stakeholders to implement best practices and governance in digital marketing, ensuring effective program activation and measurement.

Responsibilities

• Provide day-to-day governance of key organic social and digital advertising channels and platforms.
• Track and prioritize incoming requests and manage access administration across channels and platforms.
• Propose and implement processes and best practices to streamline operations and improve the effectiveness of digital marketing campaigns.
• Serve as a technical guidepost for Hootsuite and social channels, especially LinkedIn.
• Support the development and rollout of enhanced social media strategy and robust digital marketing measurement and analytics program.
• Help manage the colleague amplification program, ensuring a continuous flow of engaging and relevant content.
• Systematically collect and document learnings and recommendations across key campaigns and programs.
• Run and facilitate training sessions for internal teams on key digital channels and platform strategies and best practices.
• Develop and maintain repositories of digital marketing best practices, resources, and governance to be scaled across the organization.
• Collaborate with vendors and agencies to discover and assess emerging digital marketing trends and best practices.

Requirements

• 3+ years of experience in organic social and paid marketing channels and tactics.
• Functional knowledge of key digital marketing tools and platforms including LinkedIn, Facebook Business Manager, Instagram, YouTube, Google Ads, and Hootsuite.
• Certifications in Hubspot, LinkedIn, or Hootsuite, or similar digital marketing certifications.

Nice-to-haves

• Experience with Google Analytics, Eloqua, Asana, and Monday.com.

Benefits

• 401(k) savings plan with employer contributions
• Employee stock purchase plan
• Medical, dental, and vision insurance
• Paid time off including 12 paid holidays
• 15 days of paid vacation per year
• Paid sick leave
• Short-term and optional long-term disability
• Health savings account
• Health care and dependent care reimbursement accounts
• Employee and dependent life insurance
• Adoption assistance
• Tuition assistance
• Commuter benefits
• Employee assistance program including free counseling sessions