Senior Digital Marketing Program Manager - Surgical

$152,000 - $228,000/Yr

Medtronic - Minneapolis, MN

Full-time - Mid Level

Minneapolis, MN

10,001+ employees

Miscellaneous Manufacturing

About the position

The Senior Digital Marketing Program Manager at Medtronic will lead digital marketing strategies for the Surgical division, focusing on optimizing customer engagement and growth. This role requires a deep understanding of digital marketing ecosystems and the ability to implement effective conversion strategies across various channels. The successful candidate will work collaboratively across teams to enhance customer journeys and drive lead conversions, ensuring compliance with internal standards and legal guidelines.

Responsibilities

• Provide subject matter expertise on digital marketing and data strategies.
• Define, plan, and build customer journeys to drive lead conversions for various audiences.
• Own channel reporting and present data in an actionable manner.
• Analyze metrics and suggest solutions to increase conversion and awareness based on KPIs.
• Develop a strong understanding of customer attitudes and behaviors to inform marketing strategies.
• Create detailed content journeys and trigger points for campaigns aligned with customer decision journeys.
• Ensure compliance with internal standards and legal guidelines.
• Influence across functions and businesses to gain cooperation for digital strategies.

Requirements

• 7+ years of digital marketing experience with a Bachelor's degree, or 5+ years with a Master's degree.
• Proven experience in digital marketing, marketing strategies, email marketing, or marketing automation, preferably with Salesforce Marketing Cloud.
• Extensive digital marketing and communications experience, ideally in both agency and client settings.
• Bachelor's Degree in marketing, business, technology, or a related field.
• Experience with managing and editing photos and resources (e.g., Adobe).
• Understanding of analytics tools (e.g., Adobe, Google).

Nice-to-haves

• 5+ years of experience in digital marketing and marketing automation.
• Experience with Salesforce Marketing Cloud.
• Familiarity with managing and editing digital content.

Benefits

• Competitive salary and flexible benefits package.
• Short-term incentive plan (Medtronic Incentive Plan).
• Wide range of benefits and resources to support employees at every career and life stage.