Senior Digital Marketing Program Manager - Surgical

$152,000 - $228,000/Yr

Medtronic - Lafayette, CO

Full-time - Mid Level

Lafayette, CO

10,001+ employees

Miscellaneous Manufacturing

About the position

The Senior Digital Marketing Program Manager at Medtronic will lead digital marketing strategies specifically for the Surgical division. This role focuses on optimizing customer engagement and growth through innovative digital marketing and data strategies. The successful candidate will act as a subject matter expert, collaborating across teams to enhance customer journeys and drive conversions for both patient and commercial strategies.

Responsibilities

• Utilize deep understanding of digital advertising to define, plan, and build journeys to drive lead conversions for hospital administrators, c-suite, and patient audiences.
• Own channel reporting and present data in actionable ways to clearly communicate results and challenges, proactively addressing attribution and performance management.
• Analyze metrics and suggest solutions to increase conversion and awareness based on KPIs.
• Develop a strong understanding of customers and their attitudes and behaviors across platforms, channels, and activities to provide segmentation and personalization to integrated marketing communications plans.
• Develop and build detailed content journeys and trigger points for campaigns that align with the overall customer journey map, delivering the right content to customers at each stage in their decision journey.
• Ensure compliance with internal standards, legal guidelines, and inbox deliverability health.
• Influence across functions and businesses while balancing divergent objectives to gain cooperation of other parties.

Requirements

• 7+ years of digital marketing experience with a Bachelor's degree, or 5+ years of digital marketing experience with a Master's degree.
• 5+ years of proven experience in digital marketing, marketing strategies, email marketing, or marketing automation experience, preferably with Salesforce Marketing Cloud.
• Extensive digital marketing and communications experience; ideally at both an agency and client setting.
• Bachelor's Degree in marketing, business, technology, and/or related field of study.
• Experience with managing and editing photos and resources (e.g. Adobe, etc).
• Understanding of analytics (e.g. Adobe, Google, etc).

Nice-to-haves

• Experience with Salesforce Marketing Cloud
• Familiarity with Adobe Creative Suite for managing and editing photos
• Proven track record in B2B digital marketing strategies

Benefits

• Competitive salary
• Flexible benefits package
• Short-term incentive plan (Medtronic Incentive Plan)
• Comprehensive health and wellness benefits
• Retirement savings plan
• Tuition reimbursement
• Professional development opportunities