Senior Digital Marketing Specialist - GA - On Site

About the position

Vensure Employer Solutions is the largest privately held organization in the HR technology and service sector, providing a comprehensive portfolio of solutions, including HR/HCM technology, managed services, and global business process outsourcing (BPO). The company and its service providers collectively serve over 95,000 businesses and process over $135B in annual payroll. As a 'One Employer Solution' headquartered in Chandler, Arizona, Vensure helps thousands of businesses streamline and grow their operations with custom strategies that benefit both employers and employees. We are looking for a talented and experienced Senior Digital Marketing Specialist to join our innovative Digital & Technology team. The successful candidate will support the development and execution of comprehensive paid digital strategies that drive growth, enhance the market presence of our products and services, and optimize return on ad spend (ROAS).

Responsibilities

• Serve as a key resource in Paid Media expertise.
• Assist in developing, executing, managing, and reporting on paid media strategies that align with business unit and Division Partner goals.
• Support strategic planning sessions and team meetings.
• Help create and implement educational initiatives for the paid media team, including internal resources and training sessions.
• Stay informed about emerging industry trends, technologies, and platform advancements.
• Assist in managing vendor and contractor relationships and collaborate with agencies as needed.
• Support budget management and reporting by business unit and/or Division Partner.
• Collaborate with other departments and client teams to contribute to integrated digital marketing strategies.

Requirements

• Minimum of 3 years of experience in paid media management, including at least 2 years in a global corporation with multiple business units or in a large agency managing multiple accounts.
• Bachelor's degree in marketing, business, or a related field.
• Extensive experience managing large budgets and campaigns across various digital advertising channels, including paid search, paid social, display, retargeting, video, digital OOH and CTV.
• In-depth understanding of digital marketing tactics across channels such as SEO, social media, email, and PR.
• Proficiency in programmatic platforms and media buys.
• Strong hands-on experience with Google Analytics and Google Tag Manager.
• Experience with Salesforce (SFDC), especially in reporting.
• Familiarity with 6Sense and various marketing platforms such as Hootsuite, Hubspot, Marketo, Clearbit, Everest, PowerBI, Mutiny, ClickCease, and StackAdapt.
• Knowledge of bid management and ad serving platforms.
• Strong written and verbal communication skills.
• Excellent research, analytical, and Excel skills.
• Ability to meet deadlines under pressure and multitask effectively in a fast-paced environment.

Nice-to-haves

• Google Analytics Individual Qualification
• Meta Certified Digital Marketing Professional
• Google Ads Certification
• Bing Ads Accredited Professional