Senior Digital Marketing Specialist - Hybrid

$95,000 - $95,000/Yr

Bio-Techne - Minneapolis, MN

Full-time - Mid Level

Minneapolis, MN

Chemical Manufacturing

About the position

The Sr. Digital Marketing Specialist - Paid Search at Bio-Techne plays a crucial role in driving paid search performance and revenue growth for a diverse portfolio of over 500,000 products. This position requires extensive experience in managing and optimizing paid search campaigns across platforms like Google and Bing, with a strong focus on analytics and data-driven decision-making. The ideal candidate will thrive in a collaborative environment, possess excellent communication skills, and stay updated on the latest digital marketing trends to refine strategies and achieve business goals.

Responsibilities

• Define and execute paid digital marketing strategy across search, display, video, etc.
• Measure and report performance of all paid digital campaigns against goals (ROI and KPIs)
• Collaborate with business unit and digital team on new and creative paid strategies to support growth
• Conduct keyword research and optimize ads to target appropriate terms
• Produce content recommendations for new and existing ads and landing pages
• Provide creative direction for video and display assets
• Build new campaigns, evaluate performance, and find optimization opportunities in paid search platforms
• Assist in training and serve as a lead SEM resource for Digital Marketing Specialists
• Work with channel manager and cross-functionally to prioritize paid digital efforts
• Present paid search performance, strategic optimization, and growth opportunities to key stakeholders
• Identify and create plans for implementing process improvements
• Demonstrate EPIC values in daily work
• Perform additional duties as assigned

Requirements

• B.A./B.S. degree and 3-4 years of professional experience or equivalent education and training
• Google Ads certifications required for search and display network
• Strong understanding of Google Analytics 4, certification required
• Direct experience managing and optimizing multiple paid accounts with extensive ad groups, ads, and keywords
• Ability to create/review/edit ad copy based on performance insights
• Experience in A/B testing and Ads Experiments
• Strong analytical skills for measuring results and presenting optimization opportunities
• Ability to work in an agile, collaborative team environment
• Ability to independently troubleshoot moderate complexity issues
• Passionate about staying updated on paid digital trends and testing new ideas

Nice-to-haves

• Previous agency experience
• Programmatic display and display retargeting experience
• Familiarity with SEO best practices, trends, and tools
• Science background

Benefits

• Competitive wages
• Retirement programs
• Employee stock purchase plan
• Career development through mentorship and training
• Diverse working environment
• Employee resource groups and volunteer events
• Culture of empowerment and innovation