Senior Digital Marketing Specialist - Roseville, MN

Pace Analytical Services - Roseville, MN

Full-time - Mid Level

Roseville, MN

Professional, Scientific, and Technical Services

About the position

The Senior Digital Marketing Specialist is responsible for driving the performance of growth marketing programs at Pace. This role combines expertise in Search Engine Marketing (SEM) with paid advertising strategies to enhance demand for Pace services across various business units. The specialist will develop localized demand generation campaigns and monitor keyword strategies to ensure effective marketing outcomes.

Responsibilities

• Partner with marketing team members to build effective digital marketing strategies, including paid and organic SEM and content-based initiatives.
• Build and monitor performance of keyword groups.
• Advise on content development and on-page strategies to improve search rankings.
• Develop digital advertising strategies to achieve pipeline and return on advertising spend goals across multiple platforms including paid search, YouTube, LinkedIn, and programmatic advertising.
• Create and run A/B and multivariant testing across platforms and landing destinations.
• Build and monitor dashboards, reporting on progress across company Divisions and business units.
• Present regular updates on progress toward goals and recommendations for continuous improvement.
• Develop and execute localized demand generation programs to support defined state and regional growth goals, including email workflows and targeted ad programs.
• Stay abreast of digital market strategies as they impact performance, including the evolution of AI search.

Requirements

• Bachelor's degree in marketing, related field, or equivalent experience.
• 5 years of experience with search engine algorithms and ranking methods, keyword research, and SEO/SEM industry programs; experience with SEM Rush preferred.
• 5 years of experience with Google Ads and other paid search platforms with a strong understanding of bidding and purchasing strategies.
• 3 years of experience building and executing multi-channel digital demand generation programs for distinct market segments and/or geographies.
• Marketing automation system experience required; HubSpot experience preferred.

Nice-to-haves

• Google Adwords certification or ability to quickly become certified.
• HubSpot certification or ability to quickly become certified.

Benefits

• 80 hrs of paid vacation per year
• 7 paid holidays per year
• 2 floating holidays per year (prorated based on start date)
• 40 hrs paid sick time per year
• paid bereavement leave (days based on relation to the employee)
• 8 hrs paid volunteer time per year
• medical, dental, vision insurance
• voluntary short-term disability
• long-term disability
• life insurance
• voluntary supplemental life insurance
• traditional 401k and ROTH 401k with a company match
• HSA
• FSA
• employee referral bonus
• employee assistance program
• tuition reimbursement program
• employee recognition program
• voluntary ID theft coverage
• voluntary legal coverage
• voluntary accident insurance
• voluntary hospital indemnity insurance
• voluntary critical illness insurance