Senior Digital Marketing Specialist

Teleflex - Morrisville, NC

Full-time - Mid Level

Morrisville, NC

Miscellaneous Manufacturing

About the position

The Sr. Digital Marketing Specialist for Vascular at Teleflex is responsible for driving customer engagement and lead generation through impactful digital marketing campaigns. This role involves extensive collaboration across various departments to develop and implement digital marketing strategies that align with business objectives, enhance brand visibility, and optimize performance through analytics and reporting.

Responsibilities

• Contribute to the development and implementation of digital marketing strategies that align with business objectives.
• Leverage data and analytics to identify trends and recommend adjustments to the strategy based on performance metrics.
• Manage the execution of digital marketing campaigns across multiple channels, including paid media, social media, email marketing, SEO, and SEM.
• Create text copy for digital platforms and oversee content creation for effectiveness and alignment with marketing objectives.
• Track and report on KPIs for digital marketing initiatives, providing insights and recommendations for optimization.
• Act as the liaison between internal teams and external vendors to ensure seamless integration of digital marketing efforts.
• Plan and oversee budgets for dedicated digital marketing projects and activities.

Requirements

• Bachelor's degree
• 5+ years of digital marketing experience, preferably in medical device or healthcare industries.
• 1+ years of experience in marketing automation with enterprise-level solutions such as SAP Marketing Cloud, Eloqua, Marketo or Pardot.
• Experience with content management systems and analytics platforms, including Google Analytics.

Nice-to-haves

• Proficient in using CMS platforms, marketing automation tools, and Salesforce.
• Knowledge of digital design principles and best practices.
• Working knowledge of HTML and Adobe Creative Suite.

Benefits

• Health insurance
• Dental insurance
• 401k plan
• Paid holidays
• Flexible scheduling