Senior Digital Marketing Specialist

Steris Corporation - Chicago, IL

Full-time - Mid Level

Hybrid - Chicago, IL

5,001-10,000 employees

Miscellaneous Manufacturing

About the position

The Senior Digital Marketing Specialist at HuFriedyGroup plays a crucial role in driving the company's marketing strategy across digital platforms. This position focuses on optimizing community interactions, enhancing user experience, and managing digital marketing campaigns to support the launch of e-commerce initiatives. The specialist will collaborate with various teams to develop and execute marketing strategies that align with the company's mission and vision, ultimately improving clinician performance and safety in dental practices.

Responsibilities

• Leverage digital platforms to optimize community interactions, UX, and conversion, identifying new digital tactics and channels to drive traffic, optimizing the website and content for search engines, and measuring effectiveness against all channel KPIs.
• Optimize community technology platforms to ensure a compelling customer experience that drives engagement, advocacy, and preference.
• Develop new email campaigns, strategies, and workflows.
• Manage day-to-day email marketing operations including email list management, email creation in Pardot, A/B testing plans, and performance supervision.
• Influence brand experience digitally at the global level.
• Develop specific customer journey maps for various HuFriedyGroup customer communities.
• Recommend and execute site merchandising best practices for optimal conversion.
• Identify trends, insights, and optimize spend and performance based on key learnings; manage dashboard creation for all web KPIs and translate data findings into actionable recommendations.
• Brainstorm new and creative traffic and conversion growth strategies; evaluate emerging technologies and provide thought leadership for adoption.
• Measure and report performance of all digital marketing campaigns against goals (ROI and KPIs).
• Collaborate with various teams to build processes and GTM calendars, create merchandising plans, and build execution plans.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

Requirements

• Bachelor's degree in communication, journalism, new media, English, computer science, web design, or related field/equivalent experience.
• 5+ years of proven experience in creating and managing content for websites, with experience in content management systems such as Shopify and Drupal.
• Proven experience developing online loyalty & rewards and online communities in digital marketing and/or e-commerce.
• Demonstrable experience leading and managing SEO/SEM, email, social media, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising engaging digital campaigns.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website analytics tools (e.g., Google Analytics).
• Working knowledge of ad serving tools (e.g., DART, Atlas).
• Experience in setting up and optimizing Google Adwords campaigns.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Strong analytical skills and data-driven thinking.

Benefits

• Company-sponsored medical, dental, vision, flexible spending, health savings account, voluntary benefits, supplemental life/AD&D plans, and 401k plan.
• Employee assistance program available to household members.
• Long-term disability coverage.
• Short-term disability for full-time employees.
• Paid Time Off (PTO) based on years of service and paid Holidays.
• Four weeks of paid parental leave for full-time employees, pro-rated for part-time employees.