Senior Digital Marketing Specialist

AON - New York, NY

Full-time - Mid Level

New York, NY

Professional, Scientific, and Technical Services

About the position

As a Senior Digital Marketing Specialist at Aon, you will play a pivotal role in shaping the future of digital marketing within the organization. This position is part of the Digital Channel Performance and Strategy Team, where you will be instrumental in enhancing digital marketing operations and driving impactful results. The role is classified as 'Hybrid', allowing you to work from one of Aon's office locations in New York, Atlanta, Boston, or Chicago. You will be a key resource within the Digital Marketing Center of Excellence, enabling the delivery of high-performance programs across key organic social and digital advertising channels. In this role, you will report directly to Aon's Head of Digital Channel Performance and Strategy and collaborate with various stakeholders across the marketing and communications team. Your primary focus will be to embed governance and best practices into Aon's digital channels, ensuring that the organization stands out on digital platforms. You will be responsible for monitoring and handling on-channel issues, administering policies, and proposing processes to streamline operations and improve the effectiveness of digital marketing campaigns. Additionally, you will support the development and rollout of an enhanced social media strategy and a robust digital marketing measurement and analytics program. You will also manage the colleague amplification program, ensuring a continuous flow of engaging and relevant content. Your role will involve systematically collecting and documenting learnings and recommendations across key campaigns and programs, running training sessions for internal teams, and collaborating with vendors and agencies to assess emerging digital marketing trends and best practices.

Responsibilities

• Provide day-to-day governance of key organic social and digital advertising channels and platforms, including monitoring and handling on-channel issues and administering policies and best practices.
• Track and prioritize incoming requests and manage access administration across channels and platforms, including LinkedIn Business Manager, Facebook Business Manager, Hootsuite, etc.
• Propose and implement processes and best practices to streamline operations, improve the effectiveness of digital marketing campaigns, and ensure optimal use of digital marketing tools.
• Serve as a technical guidepost for all things related to Hootsuite and social channels, especially LinkedIn.
• Support the development and rollout of enhanced social media strategy and robust digital marketing measurement and analytics program.
• Help manage the colleague amplification program, ensuring a continuous flow of engaging and relevant content.
• Systematically collect and document learnings and recommendations across key campaigns and programs.
• Run and facilitate training sessions for internal teams on key digital channels and platform strategies and best practices.
• Develop and maintain repositories of digital marketing best practices, resources, and governance to be scaled across the organization, including SOPs, FAQs, processes and workflows, policies, training, and capabilities.
• Collaborate with vendors and agencies to discover and assess emerging digital marketing trends and best practices, drive strategic recommendations, and evolve key channels.

Requirements

• 3+ years of experience carrying out strategies and reporting across organic social and paid marketing channels and tactics, including organic social, paid social, paid search, display advertising is preferred.
• Functional knowledge of key digital marketing tools and platforms including LinkedIn, Facebook Business Manager, Instagram, YouTube, Google Ads, and Hootsuite preferred.
• Experience with Google Analytics, Eloqua, Asana, and Monday is a plus.
• Hubspot, LinkedIn, or Hootsuite certifications (or similar) such as Digital Marketing, Social Media Marketing, Digital Advertising Certifications are a plus.

Nice-to-haves

• Experience in a collaborative and agile work environment.
• Familiarity with emerging digital marketing trends and best practices.

Benefits

• Comprehensive benefits package.
• Diverse workforce and inclusive environment.
• Two Global Wellbeing Days each year.
• Flexible working style solutions.
• Continuous learning culture that inspires and equips you to learn, share, and grow.