AON - New York, NY
posted 3 months ago
As a Senior Digital Marketing Specialist at Aon, you will play a pivotal role in shaping the future of digital marketing within the organization. This position is part of the Digital Channel Performance and Strategy Team, where you will be instrumental in enhancing digital marketing operations and driving impactful results. The role is classified as 'Hybrid', allowing you to work from one of Aon's office locations in New York, Atlanta, Boston, or Chicago. You will be a key resource within the Digital Marketing Center of Excellence, enabling the delivery of high-performance programs across key organic social and digital advertising channels. In this role, you will report directly to Aon's Head of Digital Channel Performance and Strategy and collaborate with various stakeholders across the marketing and communications team. Your primary focus will be to embed governance and best practices into Aon's digital channels, ensuring that the organization stands out on digital platforms. You will be responsible for monitoring and handling on-channel issues, administering policies, and proposing processes to streamline operations and improve the effectiveness of digital marketing campaigns. Additionally, you will support the development and rollout of an enhanced social media strategy and a robust digital marketing measurement and analytics program. You will also manage the colleague amplification program, ensuring a continuous flow of engaging and relevant content. Your role will involve systematically collecting and documenting learnings and recommendations across key campaigns and programs, running training sessions for internal teams, and collaborating with vendors and agencies to assess emerging digital marketing trends and best practices.