Senior Digital Media Buyer & Web Development

Allstate Insurance Agency - Joseph Shahrour - Irvine, CA

Full-time - Senior

Irvine, CA

About the position

The Senior Digital Media Buyer & Web Development role is designed for an experienced professional to lead digital marketing initiatives within a fast-growing Allstate agency. The position involves developing, implementing, and optimizing multi-channel digital campaigns, requiring both strategic thinking and hands-on technical expertise. The successful candidate will play a crucial role in driving the agency's digital marketing success through innovative strategies and effective campaign management.

Responsibilities

• Develop and execute comprehensive digital marketing strategies
• Build and manage campaigns across Google, Meta, and TikTok platforms
• Lead web development projects using WordPress
• Create and optimize landing pages for maximum conversion
• Manage substantial marketing budgets across multiple platforms
• Conduct A/B testing and implement data-driven optimizations
• Provide strategic recommendations based on performance analytics

Requirements

• Minimum 3 years of hands-on experience as a Media Buyer
• Proven success building campaigns from scratch on Google, Meta, and TikTok
• Advanced knowledge of WordPress and web development
• Strong technical background in HTML, CSS, and basic JavaScript
• Experience with conversion tracking implementation
• Demonstrated success managing large advertising budgets
• Advanced analytics and reporting capabilities
• Google Ads & Analytics certification
• Meta Business Suite expertise
• TikTok Ads Manager proficiency
• WordPress development and optimization
• Landing page design and optimization
• Conversion tracking setup and management

Benefits

• Bonus based on performance
• Health insurance
• Opportunity for advancement
• Competitive senior-level salary + performance bonuses
• Paid time off
• Professional development budget
• Career growth opportunities
• Dynamic, fast-paced environment