True Media Company - Columbia, MO
posted 2 months ago
The Senior Digital Media Planner/Buyer role at True Media is designed for individuals with a solid background in digital media planning and buying, looking to advance their careers. This position is pivotal in the tactical planning, purchasing, execution, and delivery of digital channels and tactics that align with approved media plans. The successful candidate will lead the development of tactical media strategies and budgets tailored for clients, ensuring that all digital media efforts are effectively coordinated and executed. In this role, the Senior Digital Media Planner/Buyer will serve as the primary contact for key media vendors, actively seeking innovative solutions to enhance tactical plans and buying strategies. The position requires a deep understanding of the digital media landscape, including social media, programmatic display, video, and publisher direct media. The candidate must stay current with industry trends and possess a proficient understanding of media measurements, applying these insights creatively to meet and exceed client goals. The responsibilities extend to participating in media planning discussions, executing tactical media plans, and collaborating with the Activation Strategy Supervisor and other team members to integrate solutions into client media plans. The role also involves negotiating media rates, developing vendor relationships, and serving as an expert resource on True Media tools and processes. Training and mentoring junior staff will also be a key component of this position, ensuring that knowledge and best practices are shared across the team.