Launch Potato - Delray Beach, FL
posted 3 months ago
As a Senior Direct Response Copywriter at Launch Potato, you will be responsible for crafting compelling, performance-driven copy that resonates with a vast audience of over 44 million readers daily. Your primary focus will be on writing engaging content across various paid channels, including video ads, social media, search engines, email, SMS, and push notifications. This role is pivotal in our mission to democratize financial independence by educating consumers about the financial products and services offered by our advertisers. In this position, you will leverage your direct response copywriting expertise to create snappy and effective copy that drives clicks and conversions. You will be expected to juggle multiple projects simultaneously while maintaining a high standard of quality in your writing. Collaboration with various teams will be essential, as you will need to pivot between changing priorities and contribute to brainstorming sessions. Your ability to analyze performance metrics will inform your copywriting decisions, ensuring that your work is not only creative but also data-driven. You will be tasked with understanding audience intent and compliance requirements, particularly in the personal finance sector, to produce copy that is both informative and persuasive. Your role will also involve crafting video scripts and shot lists, making it crucial to think holistically about how your copy is presented. You will be encouraged to share your ideas and seek feedback to continuously improve your writing and achieve the desired business results. Overall, your goal will be to produce clear, concise, and performance-oriented copy that aligns with Launch Potato's brand voice and marketing strategies, ultimately contributing to the company's growth and success.