Senior Direct Response Copywriter

Launch Potato - Delray Beach, FL

Full-time - Mid Level

Remote - Delray Beach, FL

Professional, Scientific, and Technical Services

About the position

As a Senior Direct Response Copywriter at Launch Potato, you will be responsible for crafting compelling, performance-driven copy that resonates with a vast audience of over 44 million readers daily. Your primary focus will be on writing engaging content across various paid channels, including video ads, social media, search engines, email, SMS, and push notifications. This role is pivotal in our mission to democratize financial independence by educating consumers about the financial products and services offered by our advertisers. In this position, you will leverage your direct response copywriting expertise to create snappy and effective copy that drives clicks and conversions. You will be expected to juggle multiple projects simultaneously while maintaining a high standard of quality in your writing. Collaboration with various teams will be essential, as you will need to pivot between changing priorities and contribute to brainstorming sessions. Your ability to analyze performance metrics will inform your copywriting decisions, ensuring that your work is not only creative but also data-driven. You will be tasked with understanding audience intent and compliance requirements, particularly in the personal finance sector, to produce copy that is both informative and persuasive. Your role will also involve crafting video scripts and shot lists, making it crucial to think holistically about how your copy is presented. You will be encouraged to share your ideas and seek feedback to continuously improve your writing and achieve the desired business results. Overall, your goal will be to produce clear, concise, and performance-oriented copy that aligns with Launch Potato's brand voice and marketing strategies, ultimately contributing to the company's growth and success.

Responsibilities

• Write performance-driven copy for various paid channels including video ads, social media, search engines, email, SMS, and push notifications.
• Collaborate with multiple teams to ensure alignment on messaging and priorities.
• Analyze performance metrics to inform and influence copywriting decisions.
• Craft engaging video scripts and shot lists that resonate with the target audience.
• Produce clean, concise copy quickly and efficiently, incorporating feedback and learnings.
• Develop new copy tests and report actionable insights to the team.
• Understand audience intent and compliance requirements to create effective copy in the personal finance sector.

Requirements

• 4+ years of copywriting experience, with a focus on direct response across various paid channels.
• 2+ years of experience specifically in direct response copywriting.
• 1+ years of experience writing video scripts.
• Proficiency in writing for platforms such as Facebook, Google, YouTube, and email.
• Strong understanding of performance metrics and data analysis to guide creative decisions.
• An online portfolio showcasing recent work samples, particularly in financial services or technology.

Nice-to-haves

• Experience writing about financial services or technology is a plus.
• Familiarity with different copy mediums, including ad copy, emails, and landing page copy.

Benefits

• Base salary aligned with market rates and Launch Potato's Levels Framework.
• Profit-sharing bonus based on company and personal performance.
• Competitive benefits package including health insurance and other perks.