Senior Director, Analytics
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About The Position
The Senior Director, Analytics at Merkle Inc. will lead the strategic development of analytics efforts, encompassing new business pitches and growth opportunities. This role involves leading the Data Analytics and Marketing Science practice across diverse client portfolios, driving innovation and delivering strategic insights. The Senior Director will manage a team of five data analysts, analytics managers, and data engineers, providing mentorship and career development. The position requires a comprehensive understanding of measurement principles, overseeing daily tasks, and acting as a consultant on strategic recommendations with significant effects. Responsibilities include forming a comprehensive data strategy for new businesses, overseeing onboarding processes, data integration, reporting, measurement, advanced analytics, and insights development. The Senior Director will partner with media and account leads to develop learning agendas, analytics deliverable schedules, measurement frameworks, thought leadership, and deliverables. Additionally, the role involves advising clients on applying econometric modeling or statistical testing to their media planning and business efforts, leading the development and deployment of scalable data pipelines and advanced machine learning models, and supporting associate analysts up to managers in retrieving, compiling, and formatting large volumes of data for media performance reports.
