Senior Director Applications and Product Marketing

Infineon Technologies - Austin, TX

Full-time - Senior

Austin, TX

Computer and Electronic Product Manufacturing

About the position

The Senior Director Applications and Product Marketing will lead the CSS Division's IoT Compute & Wireless Application Marketing/Management team, focusing on Consumer Applications such as Smart Home, Wearables, Media, and Compute. This role involves defining go-to-market strategies, managing application lifecycles, and ensuring successful market introductions while analyzing market trends and competitors.

Responsibilities

• Lead the CSS Division - IoT Compute & Wireless Application Marketing/Management team for Consumer Applications.
• Be responsible for key leading indicators to hit design win commitments.
• Define go-to-market (G2M) strategy and drive market introduction activities.
• Develop Application Market Analysis and Application Roadmap, including commercial assessments.
• Manage the lifecycle of IFX offerings during the commercialization phase.
• Contribute to the application roadmap and refine value propositions for customers.
• Manage operative pricing guidelines and quoting on application levels.
• Ensure sales and business development activities are supported at the application level.
• Analyze market and competitors regarding value chain and commercialization.
• Develop application-related content for Bluebooks regarding commercialization.

Requirements

• 15+ years of relevant working experience, with 8+ years in management roles.
• Extensive knowledge and skills acquired through vocational training or relevant completed studies.

Nice-to-haves

• Experience in semiconductor solutions and IoT applications.
• Strong leadership and team management skills.

Benefits

• Hybrid workplace flexibility
• Diversity and inclusion initiatives
• Opportunities for professional development