Senior Director, B2B Marketing

Bright Horizons • Newton, MA

478d

About The Position

This role is responsible for defining, developing, and implementing integrated marketing programs that generate measurable interest in Bright Horizons employer services. As the leader, the marketing initiatives will maximize Bright Horizon brand visibility and lead acquisition through digital, email marketing, events, conferences, webinars, direct marketing, and sales-driven programs. A successful candidate will have a proven track record of accelerated growth through brand awareness and efficiently generated sales demand in a B2B environment. Key tasks include taking campaigns from concept to execution and communicating strategy and results in a matrixed organization. You will have the opportunity to empower, coach, and develop a motivated team, and to represent that team's contributions to Bright Horizons' growth goals through various internal channels. What you will be doing: Drive the strategy and execution of business-to-business (B2B) marketing programs that drive sales pipeline. Create and manage a B2B marketing plan and calendar/cadence that integrates inbound and outbound elements to provide a consistent, positive, and impactful experience for current and prospective clients. Track goals and metrics for marketing investments, including visibility, conversion rates, program efficiency, and contributions to the sales pipeline. Cultivate strong relationships with clients and prospects and leverage those relationships to plan joint initiatives and infuse Bright Horizons events with an authentic customer voice. Oversee marketing strategy and campaign execution for tradeshows, events, webinars, email, paid media, and SEO. Communicate across departments to keep all contributing teams - including sales, account management, and marketing automation - working cohesively towards a shared goal. Implement marketing best practices to drive increased engagement and participation in Bright Horizons B2B campaigns, including horizontal and industry-specific programs. Improve visibility into the impact of marketing program spending on revenue creation by tightening reporting practices and the integration of program data into marketing automation and customer relationship management (CRM) systems. Report on campaign performance, tactics, and key learnings to internal stakeholders. Work closely with the growth organization to ensure each program takes an integrated approach, including sales enablement. Create and manage a marketing strategy that combines broad-based campaigns with targeted outreach to high-value cohorts via an account-based marketing approach. Be hyper-focused on the customer, continuously going deeper into their needs to drive a commercial differentiation with Bright Horizons solutions.