Senior Director, Consumer Strategy & Insights

$170,170 - $286,500/Yr

Brunswick - Fond Du Lac, WI

Full-time - Senior

Fond Du Lac, WI

Transportation Equipment Manufacturing

About the position

This role is responsible for guiding Brunswick's Enterprise Marketing Strategy & Consumer Engagement to maximize the Company's strategic efficiencies with the marine consumer. At Brunswick, we have passion for our work and a distinct ability to deliver.

Responsibilities

• Shape and execute the Brunswick-level cross-marine consumer insights program/agenda to help inform and in support of commercial business strategies.
• Manage the marketing & consumer inputs for the weekly retail demand planning meeting which focuses on general consumer engagement within marine.
• Serve as the Enterprise lead for applicable consumer trends, changing attitudes & behaviors and insights tools.
• Oversee an Enterprise agenda for consumer research that delivers insights needed to support business strategy & optimize knowledge sharing across the Company; key CTO office interface for insights programs.
• Support the design and standardization of consumer data capture and activation user journeys across the portfolio, in partnership with the technical teams, in service of the strategy objectives.
• Oversee the Enterprise Marketing strategic planning process to maximize opportunities between our brands and divisions through better visibility of Enterprise implications, improved coordination & knowledge sharing.
• Responsible for translating consumer growth objectives into a financial and business case for the resource requirements to support consumer acquisition, retention and upsell goals.
• Responsible for identifying and sizing pools of opportunity to maximize customer lifetime value through share of wallet growth and, reaching new audiences with product and services innovation.
• Serve as the Marketing lead to the CTO office, supporting holistic, enterprise-level decision-making on brand & feature decisions, strategic alignment, and commercial launch effectiveness for cross-divisional technology programs.
• Responsible for informing product and services development and bundling to meet the needs of the next generation marine consumer, leveraging consumer insights and business performance data to inform a strategy that advances a frictionless consumer journey across a portfolio of marine brands.

Requirements

• 10+ years' experience in marketing strategy & consumer insights; dual-distribution channel environment preferred.
• Demonstrated experience in leading a strategic planning process in a cross-functional, matrix environment.
• BS/BA in a relevant field or equivalent practical experience;
• Familiarity with data-driven marketing ecosystems, best practices and trends; comfort with financials & business case opportunity sizing (E.g. PNL Proformas).
• Previous experience with consumer journeys, customer segmentation and persona development.
• Experience with analytics tools like Power BI (or other visual data platforms like Tableu) and testing platforms.

Nice-to-haves

• MBA preferred.

Benefits

• Medical, dental, vision insurance
• Paid vacation
• 401k (up to 4% match)
• Health Savings Account (with company contribution)
• Wellbeing program
• Product purchase discounts
• Annual discretionary bonus
• Long-term incentive program participation.