Spectrum - Burbank, CA

posted 2 months ago

Full-time - Senior
Burbank, CA
Telecommunications

About the position

Welcome to Warner Bros. Discovery, where we create the stuff dreams are made of. We are a leader in the games industry, known for our diverse and inclusive workforce that brings to life beloved characters and franchises. We are currently seeking a creative operations leader for Warner Bros. Games Global Marketing. This newly created position will oversee mobile and console/PC creative operations, building a model for creative production that leads a team of internal creatives and project managers while collaborating with external agencies. In this role, you will be responsible for defining the roadmap for the creative department, ensuring efficient production of world-class creative that meets business, brand, and local market needs. You will partner with various internal teams to assess creative needs and plan optimal delivery strategies. Your expertise in creative and ad technology will be crucial in supporting high-velocity, quality creative production. You will also develop processes for creative needs intake and workflow, ensuring timely and budget-conscious delivery of assets. As a master of project management and problem-solving, you will thrive in a dynamic environment, capable of operating at both tactical and strategic levels. Your responsibilities will include managing the creative team, resource planning, and career development, as well as optimizing workflows and ensuring quality in creative delivery. You will be proactive in identifying business-critical issues and opportunities, leading solutions for optimal creative outcomes. This position requires a deep understanding of creative operations, experience in building and managing creative teams, and a passion for producing world-class creative across integrated digital and long-form channels. You will be expected to demonstrate your ability to deliver new production methods and manage the creative delivery of global marketing campaigns effectively.

Responsibilities

  • Partner with the EVP of Global Marketing to define the roadmap for the creative department focused on efficient production of world-class creative that supports our business, brand, and local market needs.
  • Partner with internal teams (brand, social, channel, growth, and international) for creative needs assessment, planning for optimal delivery in the short term with long-term planning for future launch titles.
  • Determine the best approach for creative development and localization focused on pace, scale, and cost efficiency, working with internal teams and WBD procurement for external vendors.
  • Manage the creative team - resource planning, making career development and training a focus.
  • Determine and work with the tech team for the introduction of relevant creative/ad technology to support efficient development and automation of creative, collaborating with the larger Warner Bros. Discovery organization for shared technology and learnings.
  • Develop processes and tools for creative needs intake and workflow, SLAs for creative development (for internal team and agencies), tools to track creative usage and performance.
  • Work with Product and Development to determine a baseline of in-game capture needs (tech and resources) to support marketing's pace and scale of capture needs including live services.
  • Be 'always on' for optimization and innovation ensuring workflow, tools, and quality are delivered and learnings are incorporated.
  • Plan to anticipate workload spikes, ensuring creative quality and on-time delivery. Benchmark budget expenditures against projections and results.
  • Proactively identify business-critical issues and opportunities and lead problem-solving and solutions for optimal creative delivery.
  • Manage resourcing, forecasting business needs, contributing to long-range resource planning.
  • Act with the highest level of integrity and confidentiality.

Requirements

  • 10+ years experience directly leading a team of creatives and project managers with demonstrated ability delivering omnichannel creative in a matrixed organization.
  • Hands-on experience and leadership in building and optimizing creative operations and production organizations including transcreation and localization of assets.
  • Proven experience building creative teams, rolling out new processes globally, launching creative technology and financial department planning.
  • Demonstrated success bringing together and refining siloed operations, budgets, and processes.
  • Excellent communication abilities including to the executive level.
  • Deep experience managing external partners alongside internal creative teams.
  • An expert at tracking, prioritizing, and driving multiple concurrent projects to success.
  • Leading and influencing across multiple levels and functions of the organization.
  • A problem solver who thrives in changing and complex environments, and is efficient with limited resources.
  • Mobile, console/PC games experience is a plus.

Nice-to-haves

  • Experience in the gaming industry is a plus.
  • Familiarity with creative technology and ad technology solutions.
  • Experience in managing global marketing campaigns.

Benefits

  • Career defining opportunities
  • Thoughtfully curated benefits
  • Tools to explore and grow
  • Supportive and celebratory work environment
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