Senior Director, Creative Operations and Production

Spectrum - San Francisco, CA

Full-time - Senior

San Francisco, CA

Telecommunications

About the position

The Senior Director of Creative Operations and Production at Warner Bros. Games is a newly created position that plays a pivotal role in leading the mobile and console/PC creative operations for Warner Bros. Games Global Marketing. This position is designed for a proactive, resilient, intuitive, and patient individual who is passionate about producing world-class creative content. The successful candidate will be responsible for building a creative production operations model, leading a team of internal creatives and project managers, and collaborating with internal teams for effective external agency management. In this role, you will be tasked with understanding the creative needs driven by the target audience and the platforms where the content will be delivered. Your expertise will be crucial in providing solutions for how creative can be produced efficiently and effectively, ensuring that the content meets the requirements of the platform, brand, and local teams. You will leverage your experience in building global creative operations and utilizing creative and ad technology to support high-velocity, quality creative that is native to various channels. The position requires a deep understanding of processes to identify content needs, ensuring the efficient delivery of assets, metadata, and localized materials on time and within budget. You will also be responsible for managing a creative organization composed of full-time employees, freelancers, and agency resources, while delivering for internal teams across various functions such as brand, channel, growth, international, and social. Your responsibilities will include partnering with the EVP of Global Marketing to define the roadmap for the creative department, assessing creative needs with internal teams, determining the best approach for creative development and localization, and managing the creative team with a focus on career development and training. You will also work closely with the tech team to introduce relevant creative/ad technology, develop processes for creative needs intake and workflow, and ensure continuous optimization and innovation in creative delivery.

Responsibilities

• Partner with the EVP of Global Marketing to define the roadmap for the creative department focused on efficient production of world class creative that supports our business, brand and local market needs
• Partner with internal teams (brand, social, channel, growth and international etc.) for creative needs assessment, planning for most optimal delivery in the short term with long term planning in parallel for future launch titles
• Determine best approach for creative development and localization focused on pace, scale and cost efficiency, working in partnership with internal teams and WBD procurement for external vendors
• Manage the creative team - resource planning, making career development and training a focus
• Determine and work with tech team for the introduction of relevant creative/ad technology to support efficient development and automation of creative, working with the larger Warner Bros. Discovery organization for shared technology and learnings
• Develop processes and tools for creative needs intake and workflow, SLAs for creative development (for internal team and agencies), tools to track creative usage and performance
• Working with Product and Development, determine a baseline of in game capture needs (tech and resources) to allow marketing to support the pace and scale of capture needs including live services
• Be ‘always on' for optimization and innovation ensuring workflow, tools, and quality are delivered and learnings are incorporated
• Be planning focused to anticipate workload spikes, ensuring creative quality and on-time delivery
• Benchmark budget expenditures against projections and results
• Proactively identify business-critical issues and opportunities and lead problem solving and solutions for the most optimal creative delivery
• Manage resourcing, forecasting business needs, contributing to long range resource planning
• Act with the highest level of integrity and confidentiality

Requirements

• 10+ years experience directly leading a team of creatives and project managers with demonstrated ability delivering omnichannel creative in a matrixed organization
• Hands-on experience and leadership in building and optimizing creative operations and production organizations including transcreation and localization of assets
• Proven experience building creative teams, rolling out new processes globally, launching creative technology and financial department planning
• Demonstrated success bringing together and refining siloed operations, budgets and processes
• Excellent communication abilities including to the executive level
• Deep experience managing external partners alongside internal creative teams
• An expert at tracking, prioritizing and driving multiple concurrent projects to success
• Leading and influencing across multiple levels and functions of the organization
• A problem solver who thrives in changing and complex environments, and is efficient with limited resources
• Mobile, console/PC games experience is a plus

Nice-to-haves

• Experience in the gaming industry
• Familiarity with creative technology and ad technology
• Experience in localization and transcreation processes

Benefits

• Career defining opportunities
• Thoughtfully curated benefits
• Support for professional growth and development
• Diverse and inclusive workforce
• Flexible work environment