Spectrum - San Francisco, CA
posted 2 months ago
Warner Bros. Discovery (WBD) is seeking a dynamic leader for a newly created position to oversee mobile and console/PC creative operations within Warner Bros. Games Global Marketing. This role is pivotal in building a creative production operations model, leading a team of internal creatives and project managers, and collaborating with internal teams for effective external agency management. The ideal candidate will be proactive, resilient, intuitive, and patient, with a passion for understanding the creative needs of various audiences and platforms. In this role, you will be responsible for defining the roadmap for the creative department in partnership with the EVP of Global Marketing, ensuring the efficient production of world-class creative that aligns with business, brand, and local market needs. You will assess creative needs in collaboration with internal teams across brand, social, channel, growth, and international sectors, planning for optimal short-term delivery while also considering long-term strategies for future launch titles. Your expertise will be crucial in determining the best approaches for creative development and localization, focusing on pace, scale, and cost efficiency. You will manage the creative team, emphasizing resource planning, career development, and training. Additionally, you will work closely with the tech team to introduce relevant creative and ad technology that supports efficient development and automation of creative processes. You will develop processes and tools for creative needs intake and workflow, establish service level agreements (SLAs) for creative development, and track creative usage and performance. Collaborating with Product and Development, you will identify in-game capture needs to support marketing efforts effectively. Your role will also involve continuous optimization and innovation, ensuring that workflows, tools, and quality standards are met while incorporating learnings from past experiences. As a master of project management and problem-solving, you will navigate competing priorities and thrive in changing environments, operating at both tactical and strategic levels. Your responsibilities will include proactive identification of business-critical issues and opportunities, managing resourcing and forecasting business needs, and maintaining the highest level of integrity and confidentiality throughout your work.