Senior Director, Digital Communications & Marketing

$141,000 - $218,000/Yr

Stanford University - Palo Alto, CA

Full-time - Senior

Hybrid - Palo Alto, CA

10,001+ employees

Educational Services

About the position

The Senior Director of Digital Communications and Marketing at Stanford's Graduate School of Business (GSB) is responsible for developing and executing digital marketing and communication strategies, primarily focusing on the school’s website and social media channels. This role involves managing a high-performing team to enhance engagement and visibility for the school's academic programs and initiatives, while collaborating with key stakeholders to align digital strategies with organizational goals.

Responsibilities

• Oversee, develop, and execute a long-range digital marketing and communications strategy aligned with organizational goals and brand guidelines.
• Manage and mentor a talented GSB digital marketing team, including recruiting, developing, and retaining staff.
• Oversee the development and dissemination of social content aimed at engaging key audiences in consultation with the Content and Design team.
• Ensure website experience meets business and organizational goals in partnership with Digital Solutions (IT).
• Audit data analytics efforts and introduce best reporting practices.
• Leverage market research to recommend strategic ways to use data for performance measurement and engagement growth.
• Utilize emerging technologies and trends in digital communication to keep strategies cutting-edge.
• Set budget, goals, and objectives in alignment with organization and team goals.
• Provide financial and operational oversight for key internal stakeholder and vendor relationships, optimizing processes and workflows.
• Participate in university-wide initiatives and cross-functional teams as a resource and thought partner.

Requirements

• Bachelor's degree and ten years of relevant experience, or a combination of education and relevant experience.
• Extensive experience in social media strategy and engagement is strongly preferred.
• Digital best practices and a working knowledge of technical website development, usability, and accessibility.
• Proven track record in developing complex organization websites is strongly preferred.
• Proficiency in analyzing digital metrics and using insights to drive engagement and traffic.
• Demonstrated experience leveraging integrated marketing strategies to achieve goals.
• Strong marketing management skills and the ability to persuade and influence decision-makers across all levels of an organization.
• Exceptional strategic thinking and leadership skills.
• Proven people manager, with the ability to motivate, grow, and train staff across functions.
• Prior experience in planning and managing department budget.
• Exceptional written and oral communication skills.
• Demonstrated experience presenting to senior leadership.

Nice-to-haves

• Experience in newsletter management and advertising strategies.
• Familiarity with hybrid work environments.

Benefits

• Competitive salaries
• Excellent health care and retirement plans
• Generous vacation policy including additional time off during winter closure
• Career development programs
• Tuition reimbursement
• Access to wellness programs
• Child-care resources
• Parent education and consultation
• Elder care and caregiving support
• Access to world-class exercise facilities
• Free commuter programs and ridesharing incentives
• Discounts for computers, cell phones, recreation, travel, and entertainment.