Senior Director, Digital Content Marketing - US

$200,800 - $361,500/Yr

Siemens - Fremont, CA

Full-time - Senior

Remote - Fremont, CA

10,001+ employees

Machinery Manufacturing

About the position

The Senior Director, Digital Content at Siemens will spearhead the modernization of the company's digital content strategy, particularly focusing on Siemens.com and related digital platforms. This strategic leadership role involves collaborating with various teams across the organization to create a unified content strategy that enhances customer experience and aligns with Siemens' business objectives. The position aims to foster a culture of digital content innovation, ensuring that Siemens.com becomes a dynamic, user-centric platform that effectively supports customers throughout their lifecycle.

Responsibilities

• Lead the modernization of Siemens' content strategy for Siemens.com and other digital properties to align with global business objectives.
• Define content goals, KPIs, and strategic roadmaps to drive user engagement and meet key business outcomes.
• Ensure brand consistency and quality by establishing content guidelines and governance across digital platforms.
• Collaborate closely with UX, design, IT, marketing, and product teams to deliver seamless, integrated digital experiences.
• Leverage analytics and audience insights to deliver personalized content that resonates with Siemens' diverse global audiences.
• Establish and promote best practices for content creation, publishing, and optimization in collaboration with cross-functional teams.
• Partner with global and regional teams to align content strategy with marketing campaigns, product launches, and corporate initiatives.
• Continuously optimize content performance through data-driven approaches, including web analytics and A/B testing.
• Work with IT and digital teams to enhance content management systems (CMS) and tools to support efficient content creation and distribution.
• Support content localization for Siemens' global audience while ensuring cultural relevance and consistency with the global brand.
• Ensure content complies with global accessibility standards (WCAG) and legal regulations (GDPR), championing inclusivity and compliance across platforms.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• 10+ years of experience in global digital content strategy, content marketing, or similar roles.
• Proven ability to collaborate across functions, driving strategic alignment in large, matrixed organizations.
• Excellent communications skills to inspire and influence stakeholders across the organization-from senior leaders to execution teams.
• Solid understanding of user experience (UX) and the role content plays in customer engagement across the lifecycle.
• Familiarity with content management systems (CMS) and digital platforms, with a preference for experience with headless CMS solutions.
• Data-driven mindset with experience in leveraging analytics and audience insights for continuous content optimization.
• Familiarity with global content needs, localization practices, and managing content across multiple regions and languages.
• Understanding of legal compliance requirements, including accessibility standards (WCAG) and data privacy (GDPR).
• Ability to influence cross-functional teams and stakeholders to drive content innovation and modernization.

Benefits

• Flexible working arrangements between home and office.
• Health and wellness benefits.
• Paid sick leave and paid parental leave.
• PTO or non-accrued flexible vacation for exempt employees.