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Fortive - Greenville, SC
posted 2 months ago
About the position
The Digital Growth leader will spearhead the global marketing department's data-driven digital strategies and marketing operations. This transformative role requires a strategic thinker with a strong technical background, focused on driving the digital marketing strategy and enhancing marketing operations to significantly impact the company's strategic direction. The leader will collaborate closely with various teams to achieve ambitious revenue growth targets and maximize customer lifetime value.
Responsibilities
- Create a digital growth engine to achieve strategic revenue targets by maximizing customer lifetime value.
- Drive digital content strategy to communicate the unique value proposition of Gordian's services and software platforms.
- Drive digital engagement across the entire buyer journey and leverage data at scale to improve conversion rate, customer retention, and project initiation.
- Architect marketing campaigns that customize the value proposition to unique buyer journeys and drive growth in targeted verticals rooted in VOC.
- Foster team growth and champion the adoption of FBS/process improvement practices within the department.
- Lead the development and execution of a holistic digital marketing strategy, including SEO, SEM, multi-campaign channels while managing website operations and digital advertising to drive growth and online sales.
- Oversee the eCommerce platform, enhancing customer experience and leveraging strategic product positioning to increase conversions and boost transactions.
- Direct analytics and performance monitoring to refine digital campaign strategies, employing tools like Google Analytics for data-driven optimization.
- Collaborate with cross-functional teams to align marketing efforts with organizational goals and manage the MarTech stack to unlock modernized digital architecture to inform and empower stakeholder decision-making.
- Spearhead marketing operations, from database management to campaign execution, ensuring seamless integration and effective lead management across platforms.
Requirements
- Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
- Minimum of 10 years of experience in digital marketing within B2B high-tech industries.
- Experience in managing complex website operations and familiarity with Magento, WordPress, and other relevant platforms.
- Strong technical background with experience in systems integration, API management, and marketing automation tools.
- Proven track record of working with cross-functional teams to achieve revenue and retention goals.
- Comfortable leading change and optimizing processes for accelerated revenue growth.
- Excellent analytical, leadership, and project management skills.
- Proficiency in Google Analytics, Google Tag Manager, Optimizely, and other digital marketing tools.
- Experience with Boomi, Identity Server, and other system integration tools is preferred.
Nice-to-haves
- Experience in SaaS product marketing.
- Familiarity with advanced data analytics tools and techniques.
Benefits
- Competitive compensation package, including performance-based bonuses and equity options.
- Comprehensive benefits, including health, dental, vision insurance, and a 401(k) plan.
- A clear path for career advancement.
- A collaborative, innovative culture that encourages new ideas and professional growth.
