Senior Director, Digital Marketing and Demand Generation (Hybrid)

$170,721 - $290,225/Yr

ICF International - Reston, VA

Full-time - Senior

Reston, VA

5,001-10,000 employees

Administrative and Support Services

About the position

The Senior Director, Digital Marketing and Demand Generation will play a pivotal role in scaling the adoption of ICF's solutions across high-growth industries. This position is responsible for shaping the go-to-market strategy in various sectors, including energy, environment, and public health. The director will develop marketing strategies to enhance brand awareness, audience engagement, and demand generation, ensuring measurable impact on ICF's growth goals through high-quality marketing campaigns.

Responsibilities

• Design and implement digital marketing and demand generation programs to drive engagement with key buyers.
• Develop creative strategies to reach diverse buyer types with varying needs and extended sales cycles.
• Determine the tactical mix of channels including email, digital, paid, webinars, and events for effective campaigns.
• Oversee management and optimization of database marketing campaigns, focusing on audience segmentation and growth programs.
• Lead strategy for paid and third-party campaigns using industry channels, social media, and display advertising.
• Optimize digital channels and strategies in collaboration with digital/web and social marketing teams.
• Utilize a data-centric approach to measure, analyze, test, and optimize demand generation program performance.
• Support the development of strategic marketing plans for industry go-to-market efforts.
• Collaborate with campaign strategy, creative, and content teams to ensure effective multi-channel campaigns.
• Enhance account-based marketing programs targeting key client segments in federal and energy markets.
• Manage a team of demand generation and campaign optimization professionals.
• Evaluate and manage external vendors contributing to demand generation programs.
• Recommend process and results improvements.

Requirements

• 15+ years of marketing experience, preferably in B2B or B2G environments.
• Experience working with senior leaders and stakeholders to manage programs.
• Ability to collaborate across teams and departments effectively.
• Familiarity with marketing automation systems like Marketo or Dynamics and CRM navigation.
• Experience in identifying opportunities to maximize demand creation and pipeline contribution.
• Ability to interpret data and provide actionable insights for campaign optimization.
• Bachelor's degree.

Nice-to-haves

• Corporate or marketing agency experience.
• Experience with federal capture, procurement, and business development processes.
• Experience with long sales cycle client types and buyer audiences.
• Product and solution marketing experience.
• Strong project management skills to align across groups and manage multiple priorities.
• Excellent communication and interpersonal skills.

Benefits

• Health insurance
• 401k
• Paid holidays
• Flexible scheduling
• Professional development opportunities