Emerald Expositions - Atlanta, GA
posted 21 days ago
Emerald is seeking a results-driven Senior Director, Digital Marketing Services with proven experience developing and executing comprehensive digital strategies. This role encompasses a variety of responsibilities including lead generation, sponsored content such as webinars and custom content, programmatic and display advertising, paid social, targeted email campaigns, and cross-functional experience in social media management, marketing, and branding. The ideal candidate will possess exceptional communication skills, incredible attention to detail, and a proactive, can-do attitude, which are essential for success in this position. The Senior Director will lead an internal support team, providing guidance, support, and mentorship to ensure the team's success. This includes overseeing the onboarding process for ad operations deliverables, which involves customer needs assessment, process design and development, and the creation of instructions and tools to ensure seamless integration into existing workflows. The role also requires ongoing monitoring and validation of deliverable integrity to ensure high-quality output that meets client expectations. In addition, the Senior Director will identify process issues and create tools and technology solutions that enable the team to improve accuracy and consistency. Acting as an escalation point for potential challenges or delivery issues, the Senior Director will propose solutions as needed. Regular status updates and reports will be delivered to internal teams, clients, and account management, highlighting campaign progress and addressing any outstanding deliverables or issues. Collaboration with sales leads to train sales associates on new advertising programs and platforms is also a key responsibility.