Senior Director, Digital Marketing Services

$120,000 - $130,000/Yr

Emerald Expositions - New York, NY

Full-time - Senior

New York, NY

1,001-5,000 employees

Publishing Industries

About the position

Emerald is seeking a results-driven Senior Director, Digital Marketing Services with proven experience in developing and executing comprehensive digital strategies. This role focuses on lead generation, sponsored content, programmatic and display advertising, paid social, targeted email, and social media management. The ideal candidate will possess exceptional communication skills, attention to detail, and a proactive attitude, ensuring the success of the internal support team and the quality of deliverables.

Responsibilities

• Lead an internal support team providing guidance, support, and mentorship to ensure the team's success.
• Responsible for the onboarding process for ad ops deliverables, including customer needs assessment, process design, and development.
• Monitor and validate deliverable integrity on an ongoing basis, ensuring high-quality output meets client expectations.
• Identify process issues and create tools and technology solutions to improve accuracy and consistency.
• Act as an escalation point for potential challenges or delivery issues, proposing solutions as needed.
• Deliver regular status updates and reports to internal teams, clients, and account management, highlighting campaign progress and addressing any outstanding deliverables or issues.
• Work with sales leads to train sales associates on new advertising programs and platforms.

Requirements

• Superior analytical and communication skills to understand complex problems and articulate logical solutions.
• Experience with paid social, paid search, and social media plans, as well as other digital marketing campaigns.
• Familiarity with social platforms, marketing automation tools, display advertising, lead generation execution, and data reporting tools.
• Experience in developing, coordinating, producing, editing, proofing, and delivering digital content and marketing materials.
• Ability to develop success metrics and measure/analyze campaign results.

Nice-to-haves

• Experience using Hubspot, Google Ad Manager, Google Analytics, WordPress, On24, and Microsoft Suite.

Benefits

• Unlimited vacation for exempt employees
• Flexible working locations
• 401(k) plan with a company match
• Medical/dental/vision coverage with inclusive provisions including transgender services and fertility benefits
• Parental and caregiver leave
• Dependent, commuter, and FSA benefits
• Professional development programs like Toastmasters
• Mental wellness tools such as weekly guided meditation programs