Visa - San Francisco, CA
posted about 2 months ago
Visa is searching for a Senior Director of Global Marketing Services to help us build and commercialize a new Digital Marketing Solutions Practice. This role is pivotal as we aim to offer digital solutions that align with our clients' priorities and investment areas. As the Marketing Services business continues to rapidly scale and grow, this position will focus on helping clients enhance their business through increased awareness, acquisition, usage, loyalty, and retention. The selected candidate will be an expert in developing and executing effective end-to-end digital campaigns, particularly in Card and Payments Marketing, and will possess deep knowledge of the various Marketing Technology Platforms that support effective digital marketing campaigns. As a key member of the Marketing Services Team, the Senior Director will advance the strategy, vision, and go-to-market approach to achieve the Marketing Services financial growth aspirations. This role requires close collaboration with the Marketing Digital Experiences and Capabilities (DXC) Team, Regional Client Marketing Teams, Product, Technology, Finance, Legal, Sourcing, Visa Consulting & Analytics (VCA), and other Global Marketing Teams. The individual will lead the development of a new Digital Marketing Practice Area, creating in-depth playbooks and sales materials to win new business with clients, particularly focusing on Card and Payments Marketing opportunities. The role will also involve supporting various client types, including Merchants, FinTechs, and Government entities, with their digital marketing campaign efforts. The Senior Director will serve as a subject matter expert in client conversations, demonstrating how Visa can help clients execute holistic, personalized campaigns across channels to grow their portfolios. This includes partnering with various teams to identify the right Marketing Technology Platforms for effective Digital Marketing Campaigns and overseeing commercialization efforts, including regional prioritization, audience prioritization, KPIs, pricing, contracting, sales enablement, and post-launch activities. Monitoring and reporting on the effectiveness of the new Digital Marketing Practice Area will also be a key responsibility, ensuring best practices are shared and case studies are reapplied effectively.