Senior Director, Digital Marketing Solutions

Visa - San Francisco, CA

Full-time - Senior

Hybrid - San Francisco, CA

Credit Intermediation and Related Activities

About the position

Visa is searching for a Senior Director of Global Marketing Services to help us build and commercialize a new Digital Marketing Solutions Practice. This role is pivotal as we aim to offer digital solutions that align with our clients' priorities and investment areas. As the Marketing Services business continues to rapidly scale and grow, this position will focus on helping clients enhance their business through increased awareness, acquisition, usage, loyalty, and retention. The selected candidate will be an expert in developing and executing effective end-to-end digital campaigns, particularly in Card and Payments Marketing, and will possess deep knowledge of the various Marketing Technology Platforms that support effective digital marketing campaigns. As a key member of the Marketing Services Team, the Senior Director will advance the strategy, vision, and go-to-market approach to achieve the Marketing Services financial growth aspirations. This role requires close collaboration with the Marketing Digital Experiences and Capabilities (DXC) Team, Regional Client Marketing Teams, Product, Technology, Finance, Legal, Sourcing, Visa Consulting & Analytics (VCA), and other Global Marketing Teams. The individual will lead the development of a new Digital Marketing Practice Area, creating in-depth playbooks and sales materials to win new business with clients, particularly focusing on Card and Payments Marketing opportunities. The role will also involve supporting various client types, including Merchants, FinTechs, and Government entities, with their digital marketing campaign efforts. The Senior Director will serve as a subject matter expert in client conversations, demonstrating how Visa can help clients execute holistic, personalized campaigns across channels to grow their portfolios. This includes partnering with various teams to identify the right Marketing Technology Platforms for effective Digital Marketing Campaigns and overseeing commercialization efforts, including regional prioritization, audience prioritization, KPIs, pricing, contracting, sales enablement, and post-launch activities. Monitoring and reporting on the effectiveness of the new Digital Marketing Practice Area will also be a key responsibility, ensuring best practices are shared and case studies are reapplied effectively.

Responsibilities

• Lead development of a new white space Digital Marketing Practice Area within the Marketing Services Business.
• Create in-depth playbooks and sales materials to help win new business with clients.
• Focus on penetrating Card / Payments Marketing opportunities by executing 1-1, trigger-based, continuous campaigns for worldwide clients.
• Support all other client types (Merchant, FinTech, Government) with digital marketing campaign efforts.
• Showcase Visa's strengths in digital marketing and scale successful regional work globally.
• Serve as a subject matter expert in client conversations to demonstrate Visa's capabilities in executing personalized campaigns.
• Partner with DXC, Product, Technology, and others to identify the right Marketing Technology Platform(s) for effective campaigns.
• Oversee commercialization efforts including regional prioritization, audience prioritization, KPIs, pricing, and contracting.
• Monitor and report on the effectiveness of the new Digital Marketing Practice Area, including pipeline management and best practice sharing.

Requirements

• 12 or more years of work experience with a Bachelor's Degree or at least 10 years of work experience with an Advanced degree (e.g. Masters/MBA/JD/MD), or a minimum of 5 years of work experience with a PhD.
• 15 or more years of experience with a Bachelor's Degree or 12 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, or MD), PhD with 9+ years of experience preferred.
• Prior relevant experience leveraging a leading Marketing Technology Platform to execute world-class digital campaigns end-to-end.
• Track record of success in developing and implementing successful digital marketing campaigns.
• In-depth understanding of Card / Payments Marketing fundamentals.
• Strong digital acumen and ability to use data to prove campaign effectiveness.
• Demonstrated ability to manage complex cross-enterprise projects and processes with multiple stakeholders.
• Global sensibilities and ability to work well with diverse markets and cultures.
• Strong public speaking skills and ability to communicate effectively across the organization.
• Advanced proficiency in Excel, Word, Outlook, and PowerPoint.
• Ability to work effectively in a fast-paced, dynamic environment.
• Extremely organized with a bias towards action and quick follow-through.
• Strong working relationships with external agency partners.

Nice-to-haves

• Experience working within Visa Marketing Services is preferred, but not required.

Benefits

• Medical
• Dental
• Vision
• 401(k)
• FSA/HSA
• Life Insurance
• Paid Time Off
• Wellness Program