Senior Director, Digital Marketing

$225,000 - $275,000/Yr

Annexon - Brisbane, CA

Full-time - Senior

Brisbane, CA

Professional, Scientific, and Technical Services

About the position

The Senior Director, Digital Marketing at Annexon Biosciences will lead the development and execution of the company's digital marketing strategy. This role is crucial for enhancing Annexon's online presence, driving digital engagement, and supporting the successful commercialization of its products. Initially functioning as an individual contributor, the position will lay the groundwork for future team leadership responsibilities.

Responsibilities

• Create and implement a comprehensive digital marketing strategy aligned with Annexon's overall marketing and business goals.
• Oversee the company's digital channels, ensuring a strong and engaging online presence across websites, social media, and email platforms.
• Lead the planning, execution, and optimization of digital marketing campaigns, including content marketing, SEM, social media, and email marketing, ensuring alignment with broader marketing goals.
• Utilize digital analytics tools to monitor performance, track key metrics, and provide actionable insights to refine strategies and maximize ROI.
• Collaborate with internal teams and external partners to create compelling content that resonates with target audiences and reinforces the Annexon brand.
• Implement best practices in SEO and SEM to enhance the company's visibility in search engines and drive qualified traffic to digital properties.
• Work closely with Medical Affairs and Clinical Operations to support digital initiatives for clinical trial recruitment and medical communication, ensuring alignment with overall marketing efforts.
• Manage the digital marketing budget, ensuring the effective allocation of resources to achieve strategic objectives.
• Stay up-to-date with the latest digital marketing trends, tools, and technologies, and incorporate innovative practices into Annexon's digital marketing strategies.
• Build, manage, and mentor a team of digital marketing professionals, fostering a professional, collaborative and innovative work environment.

Requirements

• Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
• A minimum of 10 years of experience in digital marketing, with a strong background in the biotech, pharmaceutical, or healthcare industries, including team management experience.
• Proven track record in developing and executing successful digital marketing strategies.
• Strong understanding of SEO, SEM, social media marketing, content marketing, and digital analytics.
• Excellent leadership and team management skills.
• Strong analytical abilities with a focus on data-driven decision-making.
• Creative thinking and problem-solving skills.
• Outstanding communication and interpersonal skills.
• Ability to work collaboratively across departments.

Nice-to-haves

• An advanced degree is a plus.
• Experience supporting Medical Affairs and clinical trial recruitment through digital channels is a plus.

Benefits

• Flexible work schedules
• Remote opportunities
• Ability to achieve a work-life balance
• Competitive base salary
• Equity participation
• Employee stock purchase plan
• Comprehensive health benefit package including medical, dental, vision, 401(k), flexible spending plans