Senior Director - Digital Marketing

$197,700 - $284,165/Yr

Freshworks - San Mateo, CA

Full-time - Senior

Hybrid - San Mateo, CA

10,001+ employees

Publishing Industries

About the position

The Senior Director of Digital Marketing at Freshworks is a strategic leadership role focused on driving global integrated campaigns and demand generation initiatives. This position is crucial for developing and executing multi-channel marketing strategies aimed at customer acquisition and revenue growth across various market segments. The role requires collaboration with cross-functional teams to create innovative, data-driven marketing strategies that align with the company's growth objectives.

Responsibilities

• Lead the creation and execution of global integrated campaigns and demand programs to drive leads, pipeline, and revenue across SMB, mid-market, and enterprise segments.
• Manage and mentor a global team of campaign and program managers, fostering a culture of innovation, collaboration, and accountability.
• Drive the development of multi-channel campaigns across digital, ABM, webinars, content, and paid media, ensuring alignment with company goals and partner strategies.
• Partner with regional marketing and sales teams to deliver localized campaign strategies tailored to achieve territory-specific goals.
• Develop and execute campaigns focused on influencing expansion opportunities within existing customer segments.
• Work with cross-functional teams including product marketing, digital marketing, brand, and content teams to maximize the impact of campaigns and programs.
• Leverage data and analytics to shape campaign strategies, measure performance, and optimize lead funnel activities for stronger conversion rates.
• Own and manage the global campaigns budget, ensuring efficient resource allocation and delivering measurable ROI.
• Conduct market research to identify trends, customer needs, and competitive insights for effective campaign strategies.
• Collaborate with partner marketing to design and execute joint campaigns and programs aimed at generating new business and accelerating customer expansion with select partners.

Requirements

• 15+ years of experience in demand generation, integrated marketing, or partner marketing roles in the SaaS/enterprise software industry.
• Proven success in leading global campaign teams with a focus on pipeline creation, partner-led growth, and measurable outcomes.
• Expertise in designing and managing multi-channel marketing campaigns, including email, paid media, ABM, and website optimization.
• Strong background in partner-driven marketing, including 'to,' 'with,' and 'through' motions such as recruitment, enablement, and demand generation.
• Experience working with strategic alliance partners (e.g., AWS) and creating joint marketing initiatives.
• Hands-on experience with demand generation technologies such as marketing automation platforms and ABM tools.
• Proven ability to collaborate with regional teams, sales stakeholders, and product marketing to build and execute localized strategies.
• Strong analytical skills and a data-driven mindset for measuring campaign effectiveness and uncovering growth opportunities.
• Exceptional communication, leadership, and team management skills.
• Bachelor's degree in marketing, business, or a related field.

Benefits

• Dental insurance
• Medical insurance
• Vision insurance
• Disability insurance
• Life insurance
• Equity options
• Employee Stock Purchase Plan (ESPP)
• Flexible Paid Time Off (PTO)
• Flexible spending account
• Commuter benefits
• Wellness benefits
• Adoption leave
• Parental leave