Senior Director, Digital Marketing
C3 AI - Redwood City, CA
posted 3 days ago
About the position
C3.ai, Inc. (NYSE:AI) is a leading Enterprise AI software provider for accelerating digital transformation. The proven C3 AI Platform provides comprehensive services to build enterprise-scale AI applications more efficiently and cost-effectively than alternative approaches. The C3 AI Platform supports the value chain in any industry with prebuilt, configurable, high-value AI applications for reliability, fraud detection, sensor network health, supply network optimization, energy management, anti-money laundering, and customer engagement. We are looking for a seasoned and motivated Senior Director, Digital Marketing to lead C3 AI's digital marketing efforts across all phases of the customer lifecycle-from brand awareness and consideration, to purchase and advocacy. As a member of C3 AI's growing marketing team, the Senior Director, Digital Marketing will lead digital demand generation, developing digital initiatives in concert with sales and product leaders to help attract new customers, convert prospects, and engage key accounts. This role will also oversee C3 AI's corporate web site and digital advertising budget and will be responsible for optimizing C3 AI's digital advertising to support pipeline growth goals.
Responsibilities
- Oversee C3 AI's corporate website, including content, UX, and marketing technology.
- Develop and implement a comprehensive digital marketing strategy including account-based marketing, email marketing, lead nurturing, retargeting, display advertising, paid search, SEO, and SEM to create and advance pipeline.
- Responsible for the delivery of all SEO-related tasks and deliverables, such as competitive SEO analysis, keyword analysis (scorecard), and link analysis report.
- Lead reporting and analytics for C3 AI's digital marketing efforts. Deliver weekly campaign performance reports to all campaign owners. Manage all marketing activity tracking for attribution and ROI reporting.
- Build and lead C3 AI's growing digital marketing team.
- Digital advertising (awareness and lead generation), paid search, SEO, SEM and more.
- Generate weekly reports on campaign performance.
- Proactively collaborate with internal stakeholders and manage external vendors.
Requirements
- Bachelor's degree in Marketing or a related field.
- 10+ years' experience developing and executing digital marketing strategies that increase brand awareness, drive pipeline growth, and increase customer advocacy.
- Experience managing a diverse team of digital marketers, including experts in paid search, SEO, and SEM.
- Deep expertise in all aspects of marketing technology, including lead management, analytics and reporting, content and social, and sales enablement.
- Exceptional organizational skills and accountability. Ability to oversee multiple work streams simultaneously and equally comfortable delegating or owning tasks, no matter how big or small.
- Ability to work successfully in a quickly changing environment.
- Proven success of leveraging in-house experts as well as partnering with external agencies.
- Familiarity with artificial intelligence/machine learning, IoT, big data, and cloud technology.
Benefits
- Excellent benefits
- Competitive compensation package
- Generous equity plan
