Senior Director, Digital Marketing

$213,000 - $213,000/Yr

C3 Iot - Redwood City, CA

Full-time - Senior

Redwood City, CA

Publishing Industries

About the position

The Senior Director, Digital Marketing at C3.ai, Inc. is responsible for leading the company's digital marketing initiatives across the entire customer lifecycle. This role focuses on driving brand awareness, customer acquisition, and advocacy through strategic digital demand generation efforts. The successful candidate will oversee the corporate website, manage digital advertising budgets, and optimize marketing technologies to support pipeline growth goals.

Responsibilities

• Oversee C3 AI's corporate website, including content, UX, and marketing technology.
• Develop and implement a comprehensive digital marketing strategy including account-based marketing, email marketing, lead nurturing, retargeting, display advertising, paid search, SEO, and SEM to create and advance pipeline.
• Responsible for the delivery of all SEO-related tasks and deliverables, such as competitive SEO analysis, keyword analysis (scorecard), and link analysis report.
• Lead reporting and analytics for C3 AI's digital marketing efforts. Deliver weekly campaign performance reports to all campaign owners. Manage all marketing activity tracking for attribution and ROI reporting.
• Build and lead C3 AI's growing digital marketing team.
• Digital advertising (awareness and lead generation), paid search, SEO, SEM and more.
• Generate weekly reports on campaign performance.
• Proactively collaborate with internal stakeholders and manage external vendors.

Requirements

• Bachelor's degree in Marketing or a related field.
• 10+ years' experience developing and executing digital marketing strategies that increase brand awareness, drive pipeline growth, and increase customer advocacy.
• Experience managing a diverse team of digital marketers, including experts in paid search, SEO, and SEM.
• Deep expertise in all aspects of marketing technology, including lead management, analytics and reporting, content and social, and sales enablement.
• Exceptional organizational skills and accountability. Ability to oversee multiple work streams simultaneously and equally comfortable delegating or owning tasks, no matter how big or small.
• Ability to work successfully in a quickly changing environment.
• Proven success of leveraging in-house experts as well as partnering with external agencies.
• Familiarity with artificial intelligence/machine learning, IoT, big data, and cloud technology.

Benefits

• Excellent benefits
• Competitive compensation package
• Generous equity plan