Senior Director, Digital Media & Automotive Marketing

Hearst Communications - Detroit, MI

Full-time - Senior

Detroit, MI

Publishing Industries

About the position

The Senior Director of Digital Media & Automotive Marketing at Hearst Autos will lead a team of Marketing Strategists, focusing on building programs that drive revenue and margins while delivering impactful results for clients. This role requires a strong understanding of client business needs and the ability to navigate ad and experiential agencies to create thoughtful proposals. The position is part of a dynamic marketing team within a leading automotive media organization.

Responsibilities

• Lead a team of Marketing Strategists to develop and implement marketing strategies for automotive advertisers.
• Collaborate with cross-disciplinary teams including sellers and campaign strategists to create effective marketing programs.
• Exceed client expectations by understanding their business needs and delivering tailored marketing solutions.
• Develop strategic proposals that align with client goals and drive revenue growth for Hearst Autos.
• Foster a creative and results-oriented environment within the marketing team.

Requirements

• Proven experience in marketing strategy development and execution, particularly in the automotive sector.
• Strong background in client relationship management and exceeding client expectations.
• Experience in proposal writing and creative thinking to develop compelling marketing solutions.
• Ability to work collaboratively with cross-functional teams and navigate complex agency environments.

Nice-to-haves

• Experience in digital media marketing and automotive industry trends.
• Familiarity with data analytics and performance measurement in marketing campaigns.

Benefits

• Career development opportunities within an established company.
• Dynamic and entrepreneurial work environment.