Senior Director, Digital & Multichannel Marketing

$209,500 - $288,000/Yr

Pacira Pharmaceuticals - San Francisco, CA

Full-time - Senior

San Francisco, CA

Chemical Manufacturing

About the position

The Senior Director, Digital & Multichannel Marketing at Pacira BioSciences, Inc. is responsible for leading the organization's digital infrastructure and non-personal marketing strategy. This role involves setting the vision for digital initiatives, collaborating with commercial and medical affairs leadership, and driving a data-driven approach to enhance customer engagement across various channels. The position requires strong leadership skills, the ability to articulate a vision, and a focus on operational execution to achieve transformative change in the company's marketing efforts.

Responsibilities

• Oversee the development of the Commercial and Medical Affairs digital vision, strategy, roadmap, and capabilities.
• Develop and socialize the digital vision and strategy for the commercial and medical affairs organizations.
• Provide frameworks and standards for local marketers to ensure positive customer experiences across various channels.
• Lead a team embedded in the brands to execute the overall digital strategy.
• Co-create and drive customer experience strategy across the organization.
• Build relationships internally and externally to drive a customer-centric culture.
• Oversee adherence to the customer experience strategy across multiple touchpoints.
• Assess current advanced analytics and digital capabilities and develop a roadmap for improvement.
• Innovate customer engagement techniques to enhance brand and field team effectiveness.
• Oversee marketing mix analytics to inform business investments and targeting.
• Socialize dashboards to demonstrate the effectiveness and ROI of digital initiatives.
• Lead a team responsible for the global digital roadmap and development of digital capabilities.
• Partner with Commercial Operations to identify and implement innovative technology solutions.
• Aid in the execution of digital campaigns through established capabilities.
• Lead, motivate, and inspire a team of professionals.

Requirements

• Bachelor's degree required; master's degree preferred.
• 14+ years related experience in the Pharma industry with proven multichannel marketing experience.
• 10+ years of people or project management experience.
• Experience in managing cross-functional teams and implementing programs and process improvements.
• Deep knowledge and understanding of multichannel marketing principles.
• Ability to think strategically and integrate multichannel engagement into business objectives and brand plans.
• Experience leveraging data and insights to inform strategies and optimize plans.
• Strong collaboration and influencing skills across all levels of an organization.
• Excellent verbal and written communication skills.

Nice-to-haves

• Biotech/pharmaceutical project/process management experience is a plus.

Benefits

• Medical, Prescription, Dental, Vision Coverage
• Flexible Spending Account & Health Savings Account with Company match
• Employee Assistance Program
• Mental Health Resources
• Disability Coverage
• Life insurance
• Critical Illness and Accident Insurance
• Legal and Identity Theft Protection
• Pet Insurance
• Fertility and Maternity Assistance
• 401(k) with company match
• Flexible Time Off (FTO) and 11 paid holidays
• Paid Parental Leave