Electronic Arts - Orlando, FL
posted 3 months ago
The Sr Director of Franchise Marketing is a pivotal leadership role within the EA SPORTS Publishing Organization, responsible for driving the go-to-market strategy for the American Football portfolio, which includes Madden NFL and College Football. This position requires a strategic mindset and a collaborative approach, as the Sr Director will work closely with various teams across the Experience and Studio organization, including Franchise Strategy, Product Development, Commercial, Creative, Production, Communications, and Growth Marketing. The primary focus is to define the strategic framework for marketing campaigns, establish investment profiles, and ensure that marketing initiatives are aligned with sustainable player engagement and revenue growth. In this role, you will be accountable for developing integrated go-to-market principles that align with annual and multi-year business objectives. This includes enabling integrated marketing planning, inspiring creative breakthroughs, and enhancing player experiences connected to the brand. You will also be responsible for defining marketing budgets in partnership with Finance and cross-functional marketing leads, ensuring that these budgets are strategically aligned with opportunities that drive impactful marketing outcomes. The Sr Director will lead campaign planning and signature marketing initiatives, ensuring that all marketing functions are prioritized and resources are allocated effectively. Establishing marketing KPIs will be crucial to measure the success of campaigns and their alignment with business objectives. Additionally, you will drive creative briefings to ensure that consumer-facing marketing resonates with target audiences and strategic imperatives. As a leader, you will develop a high-performing team of strategic marketers, fostering an environment of innovation and effectiveness. You will connect with licensors, partners, and agencies to achieve high-quality results that align with marketing objectives. Furthermore, you will evolve marketing excellence by adapting processes, tools, and technology to meet the future needs of EA SPORTS marketing and player experiences. Your leadership will inspire confidence among cross-functional teams and EA SPORTS executives, ensuring that the marketing approach is impactful and aligned with business growth.