Senior Director Global Marketing - Fertility

Coopersurgical - Trumbull, CT

Full-time - Senior

Trumbull, CT

Chemical Manufacturing

About the position

As the Senior Director of Global Marketing for Fertility at CooperSurgical, you will play a pivotal role in shaping the marketing strategy for our innovative fertility solutions. This position requires a visionary leader who can drive the marketing efforts for our extensive portfolio of products and services aimed at enhancing reproductive health. You will be responsible for developing and executing comprehensive marketing plans that align with our business objectives and resonate with our target audience, which includes healthcare providers and patients alike. Your leadership will be crucial in positioning CooperSurgical as a leader in the fertility market, leveraging our cutting-edge technology and commitment to women's health. In this role, you will oversee a team of marketing professionals, guiding them in the development of impactful marketing campaigns that effectively communicate the benefits of our products. You will collaborate closely with cross-functional teams, including sales, product development, and clinical affairs, to ensure that our marketing strategies are informed by the latest market insights and customer feedback. Additionally, you will be responsible for managing the marketing budget, analyzing market trends, and measuring the effectiveness of marketing initiatives to drive continuous improvement. Your expertise in the fertility sector will be essential as you work to expand our market share and enhance brand awareness. You will be expected to stay abreast of industry developments and competitor activities, using this knowledge to inform strategic decisions and identify new opportunities for growth. This is a high-impact role that requires a combination of strategic thinking, creativity, and strong leadership skills to inspire and motivate your team to achieve exceptional results.

Responsibilities

• Develop and execute global marketing strategies for fertility products.
• Lead and mentor a team of marketing professionals.
• Collaborate with cross-functional teams to align marketing efforts with business objectives.
• Manage the marketing budget and allocate resources effectively.
• Analyze market trends and customer feedback to inform marketing strategies.
• Measure the effectiveness of marketing initiatives and drive continuous improvement.
• Stay updated on industry developments and competitor activities.
• Identify new opportunities for growth in the fertility market.

Requirements

• Proven experience in a senior marketing role, preferably in the healthcare or fertility sector.
• Strong leadership skills with a track record of managing and developing high-performing teams.
• Excellent strategic thinking and problem-solving abilities.
• Ability to analyze market data and translate insights into actionable marketing strategies.
• Strong communication and interpersonal skills to collaborate with various stakeholders.
• Experience in budget management and resource allocation.

Nice-to-haves

• Experience with digital marketing strategies and tools.
• Familiarity with assisted reproductive technology and genomic solutions.
• Knowledge of regulatory requirements in the healthcare industry.

Benefits

• Comprehensive health insurance coverage.
• 401k retirement savings plan with matching contributions.
• Paid time off and holidays.
• Professional development opportunities.
• Flexible work arrangements.