Senior Director, Global Marketing Operations

Veracode - Burlington, MA

Full-time - Senior

Burlington, MA

Professional, Scientific, and Technical Services

About the position

The Senior Director of Global Marketing Operations at Veracode is responsible for developing and implementing efficient marketing systems and processes that enhance scalability and operational effectiveness. This role involves overseeing campaign operations, marketing data management, and web operations, while collaborating with various stakeholders to drive transformative initiatives across the organization. The ideal candidate will have a strong background in B2B marketing operations, particularly in high-growth SaaS environments, and will lead a small team of marketing professionals.

Responsibilities

• Design, roll-out and optimize funnel processes, procedures, and standards to maximize efficiency.
• Define and oversee the overall website performance strategy, leading critical web projects and builds.
• Direct and manage technology selection, negotiation, implementation, integration, and vendor relations.
• Partner with Business Intelligence to provide insights for decision-making and build dashboards for performance reporting.
• Ensure quality assurance and efficient processes across campaign operations including email and landing page builds.
• Define annual, quarterly, and monthly priorities, acting as a partner to the VP of Global Demand and Operations.

Requirements

• 8+ years B2B marketing ops leadership experience in high-growth SaaS companies.
• Experience with Marketo, Salesforce, 6sense, and Wordpress.
• Experience in transitioning from lead to account-based marketing.
• Proven track record of streamlining lead and campaign operational efficiency.
• Ability to manage multiple projects in a fast-paced, global environment with attention to detail.
• Strong cross-functional collaboration skills with stakeholders in GTM operations and corporate operations.

Benefits

• Outstanding Medical, Dental, and Vision Coverage.
• Wellness benefits to support personal well-being.
• “Take What You Need” time off policy.
• Extensive development and training offerings for career growth.
• Generous 401k match to support future savings.
• A supportive community of professionals.