Senior Director, Global Marketing

$187,800 - $275,000/Yr

Danaher - Evanston, IL

Part-time - Senior

Hybrid - Evanston, IL

Computer and Electronic Product Manufacturing

About the position

The Senior Director, Global Marketing for Leica Biosystems is a pivotal role responsible for leading the company's commercial marketing efforts. This position is integral to shaping and executing the overall marketing strategy in collaboration with the LBS Commercial team and Business Units. The individual in this role will connect marketing strategy to execution across various functions, including strategic planning, product development, customer segmentation, lead management, branding, digital marketing, and all other marketing campaigns. The Senior Director will leverage a balanced blend of business expertise, strategic thinking, and marketing acumen to align marketing actions across the customer journey, ultimately driving revenue growth. In this high-impact position, the Senior Director will work as a conduit between the Business Units, Commercial, and Regional Marketing teams to drive profitable revenue growth of LBS products and services on a global scale. The role involves developing and leading a strategic vision that enhances awareness of LBS's corporate brand, upholds the company's reputation, and strengthens its position as a leader in cancer diagnostics. The Senior Director will be responsible for delivering impactful marketing campaigns that create awareness of LBS's offerings, nurture customers along their buying journey, and drive direct ecommerce revenue or qualified leads to the sales team. Additionally, the Senior Director will provide leadership in defining, mapping, and documenting key marketing campaign processes, developing standard work for the team, and making recommendations to senior leadership for improvements that drive scalability and efficiency. This role also encompasses managing all internal and external communications, including social media, and partnering with other LBS commercial leaders to drive key strategic and operational initiatives aimed at improving marketing operations effectiveness and efficiency. The Senior Director will attract, lead, and grow a team of competent marketing professionals to support the organization's growth objectives, leveraging best practices and collaborating closely with product teams, digital, and regional marketing.

Responsibilities

• Lead company-wide commercial marketing for Leica Biosystems (LBS).
• Shape and execute the overall marketing strategy in partnership with the LBS Commercial team and Business Units.
• Connect marketing strategy to execution across functions including strategic planning, product development, customer segmentation, lead management, branding, digital, and all other marketing campaigns.
• Drive profitable revenue growth of LBS products and services globally.
• Develop and lead a strategic vision that increases awareness of LBS's corporate brand and enhances the company's corporate reputation.
• Deliver impactful marketing campaigns that create awareness of LBS's products and services and drive direct ecommerce revenue or qualified leads to the sales team.
• Provide leadership in defining, mapping, and documenting key marketing campaign processes and developing standard work for the team.
• Provide recommendations to senior leadership on improvements to marketing processes that will drive scalability and efficiency.
• Manage all internal and external communications including social media.
• Partner with other LBS commercial leaders in driving key strategic and operational initiatives to improve marketing operations effectiveness and efficiency.
• Attract, lead and grow a team of competent marketing professionals to support the organization's growth objectives.

Requirements

• Bachelor's Degree with 10+ years of experience in marketing.
• Minimum of 5 years of experience in leading a global marketing team.
• MBA and experience in the Diagnostics or Life Sciences markets preferred.
• Strong financial and business acumen with analytical ability to work with multiple business systems like Power BI, Excel, SFDC, etc.
• Demonstrated track record of revenue growth, customer experience, and market share growth.
• Outstanding interpersonal skills and executive presence with the ability to work with people at multiple levels both inside and outside of Danaher.
• Excellent process orientation with a proven track record of leading sustainable change and continuous improvement.
• Both strategic and tactical capabilities, able to analyze the market, competitors, and company strengths and weaknesses.

Nice-to-haves

• Experience in the Diagnostics or Life Sciences markets.
• Familiarity with digital marketing strategies and tools.

Benefits

• Paid time off
• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) plan
• Bonus/incentive pay