Senior Director, Global Marketing

$184,000 - $368,000/Yr

Abbott Laboratories - Des Plaines, IL

Full-time - Senior

Des Plaines, IL

10,001+ employees

Miscellaneous Manufacturing

About the position

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. As the Senior Director of Global Marketing, you will lead our Global Strategic Marketing team and serve as a key member of the Molecular Diagnostics (MDx) Leadership Team. You will contribute to MDx's vision and mission by setting the global product portfolio strategy, establishing a pipeline of new product innovations, partnering with cross-functional colleagues to develop new products, and driving the global launch of those new products to generate sustainable market share, sales, and margin growth. This role is crucial as our diagnostic solutions are used in hospitals, laboratories, and clinics around the globe, providing critical information for patient care decision-making across various health conditions. Your responsibilities will include portfolio and product lifecycle management, where you will partner with the MDx Leadership Team to define the MDx vision and strategy, align the product portfolio with this vision, and implement a disciplined Portfolio Management Process. You will also be responsible for executing market and competitive insights research to generate customer insights, identify market trends, and inform product portfolio decisions. Additionally, you will establish a robust pipeline of product, service, and business model innovations that align with MDx's global product portfolio strategy and address unmet customer needs. As the Global Brand Steward, you will define MDx's global brand identity and ensure consistent execution across various regions. You will also define global market access and pricing strategies for the MDx product portfolio, partnering with Medical Affairs to ensure clinical evidence supports reimbursement for new products. This position requires strong leadership skills to build and retain a high-performing marketing team and to establish and monitor Global Strategic Marketing KPIs to ensure effective execution of strategies and programs.

Responsibilities

• Lead the Global Strategic Marketing team and serve as a key member of the MDx Leadership Team.
• Set the global product portfolio strategy and establish a pipeline of new product innovations.
• Partner with cross-functional colleagues to develop new products and drive their global launch.
• Align product portfolio with MDx vision and strategy by identifying gaps and defining the innovation roadmap.
• Implement Portfolio Management Process discipline to improve value to customer, cost, quality, and profitability.
• Execute research to generate customer insights regarding unmet needs and identify market and technology trends.
• Conduct research to aid in the definition of customer and product requirements.
• Inform commercial launch strategy by executing research to define value proposition, product positioning, and messaging.
• Establish processes to collect and report competitive intelligence on a monthly basis.
• Develop business cases for new product initiatives and present them as part of NPI Phase 0 stage gate review.
• Define a framework to guide the prioritization and resourcing of on-market and new product initiatives.
• Serve as Global Brand Steward, defining MDx's global brand identity and ensuring consistent execution across Areas and Countries.
• Define global market access and pricing strategy for MDx product portfolio.
• Build strong working relationships with Areas and Countries to facilitate execution of global strategies and campaigns.

Requirements

• BA or BS in business or science/engineering required; MBA from a top-tier school preferred.
• 10+ years post-MBA experience; prior experience in diagnostics and thorough understanding of the sales process.
• Experience leading a global marketing team of more than 10 people spanning key functions.
• Experience serving on a cross-functional leadership team and establishing trust with executives.
• Classically trained brand marketer with expertise in defining innovation roadmap and managing product portfolio.
• 7+ years of experience leading a global product launch, including defining value proposition and market access strategy.
• Outstanding strategic and analytical thinking with proven ability to anticipate issues and mitigate risks.

Nice-to-haves

• Global mindset/perspective with commercial affiliate sales and marketing experience preferred.
• Comfort with ambiguity and demonstrated ability to take ownership of problems.

Benefits

• Free medical coverage for employees via the Health Investment Plan (HIP) PPO.
• Excellent retirement savings plan with high employer contribution.
• Tuition reimbursement and the Freedom 2 Save student debt program.
• FreeU education benefit for an affordable path to getting a bachelor's degree.