Senior Director, Global Strategic Marketing

$173,000 - $299,000/Yr

Johnson & Johnson - Irvine, CA

Full-time - Senior

Irvine, CA

Chemical Manufacturing

About the position

The Senior Director, Global Strategic Marketing at Johnson & Johnson will be responsible for developing and implementing the marketing strategy for the Biosense Webster Inc. (BWI) business unit on a global scale. This role focuses on driving both short-term and long-term growth through strategic initiatives and cross-functional collaboration, while leading a dynamic team to foster a culture of excellence and innovation in the cardiovascular industry.

Responsibilities

• Develop and execute business and portfolio strategies for the BWI business on a global scale.
• Create and implement a 5-year strategic plan, including R&D innovation and strategic acquisitions.
• Drive the delivery of global product portfolio marketing plans, including value propositions, positioning, and segmentation.
• Collaborate with Global Education, R&D, Program Management, Regional Marketing (US and OUS), Clinical, and New Business Development for strategic plan formulation and execution.
• Shape product development scenarios and drive optimal lifecycle management.
• Manage and expand the product portfolio to meet market demands and business objectives.
• Conduct market research and analyze competitors to develop competitive strategies for new and existing products.
• Work with the business intelligence group to gather market intelligence and competitive information related to the product portfolio.
• Launch new products and execute multi-channel marketing initiatives to drive market growth.
• Inspire a 'market-focused' culture through the creation of global and regional launch and marketing plans.
• Ensure clear value propositions in both global and regional marketing plans for all products.
• Provide leadership and vision for brands in development, leveraging opportunities with regional partners, customers, Johnson & Johnson brands, and alliances.
• Oversee clinical claims development and evidence generation strategy for products.
• Partner with the global commercial team to deliver on business plans and execute global strategies across regions.
• Formulate pipeline recommendations and priorities, supporting all business development opportunities.
• Ensure compliance with all Federal, State, local, and Company regulations, policies, and procedures.
• Foster a culture of Health, Safety, and Environmental practices within the team.
• Motivate, inspire, and influence others to achieve results while fostering innovation and inclusion.

Requirements

• Bachelors degree in Business Administration, Marketing, Engineering, or a related field required; Advanced degree (e.g., M.B.A.) is highly preferred.
• 15 years of relevant business experience in Marketing, General Management, Sales, or a related field.
• Experience working independently with senior executives.
• Proven experience in leading strategic marketing, preferably with international exposure.
• Strong knowledge of the cardiovascular industry and clinical electrophysiology, with the ability to grasp complex technologies and clinical applications.
• Ability to operate effectively in highly complex, hybrid, and diversified markets.
• Capable of stimulating innovation in marketing by identifying and communicating significant global unmet needs.
• Effective management within a matrix organization and ability to act as an organizational change agent.
• Strong financial acumen and ability to collaborate with various functions including global education, R&D, commercial field leadership, regulatory affairs, clinical affairs, and operations/planning/manufacturing.
• Excellent relationship-building skills with key stakeholders to attain business results.
• Effective verbal and written communication, including presentation skills.
• Ability to work in a matrix environment requiring high collaboration.
• Strong organizational skills with the ability to manage multiple projects/tasks simultaneously.
• Willingness to travel domestically and internationally up to 30%.

Benefits

• Health insurance
• Savings plan
• Pension plan
• Disability plan
• Long-term incentive
• Vacation pay
• Sick time
• Holiday pay
• Work, personal and family time off