Senior Director, Growth & Marketing

$91,000 - $154,000/Yr

Publicis Groupe - New York, NY

Full-time - Senior

Hybrid - New York, NY

Professional, Scientific, and Technical Services

About the position

The Senior Director of Growth & Marketing at Heartbeat will lead and support large new business efforts, manage internal processes, and oversee content creation to drive agency marketing. This role requires strategic thinking, project management, and the ability to build strong relationships with senior leaders. The position is integral to the agency's growth strategy and involves mentoring junior team members while enhancing the agency's identity and marketing efforts.

Responsibilities

• Lead and support large new business efforts for multi-million dollar opportunities.
• Strengthen internal processes to enhance agency operations.
• Become a go-to expert on the agency's story, offerings, and services.
• Track the agency landscape and understand competitors to identify opportunities.
• Oversee the creation of content for new business and agency marketing efforts.
• Build strong relationships with senior leaders and discipline leads.
• Support and mentor junior team members.

Requirements

• At least 8 years of experience in agency-side marketing and advertising.
• Creative AOR advertising agency experience is essential; healthcare experience is a bonus.
• Experience leading new business efforts, specifically RFPs, RFIs, and agency credential presentations.
• Deep understanding of brand campaign development, including strategic thinking and tactical execution.
• Strong writing and info-distillation skills for content development and direction.
• Ability to motivate cross-functional teams amidst competing priorities.
• Detail-oriented with a drive for near-perfection.
• Internal drive to succeed and help the agency succeed.

Nice-to-haves

• Experience in Account or Strategy functions if lacking new business experience.
• A scrappy mentality to find solutions and information as needed.

Benefits

• Unlimited PTO
• Hybrid working
• Self-care stipends
• Medical coverage
• Dental insurance
• Vision insurance
• Disability insurance
• 401k