Senior Director, HCP Marketing Neutrogena

$160,000 - $276,000/Yr

Johnson & Johnson - Montgomery, NJ

Full-time - Senior

Montgomery, NJ

10,001+ employees

Chemical Manufacturing

About the position

The Senior Director, HCP Marketing for Neutrogena at Kenvue is responsible for developing and executing the global strategy for Healthcare Professional (HCP) influencers across all Kenvue brands. This role focuses on driving recommendation share specifically for Neutrogena and leads the Healthcare Professional Marketing team for Skin Health & Beauty brands. The position involves collaboration with various teams to ensure effective deployment of HCP content and initiatives, while also managing the overall HCP marketing investment model.

Responsibilities

• Develop HCP strategy for HCP Influencers and by brand (Neutrogena) including role in the consumer journey and competitive benchmarking.
• Define benefits HCPs can expect from products or services, including execution and deployment strategies.
• Build scientific pipeline in partnership with Scientific engagement, mapping plans for research and advisory boards.
• Develop global and regional Congress plans and execution, mapping impactful events to support.
• Own and build sponsorship/partnership/KOL plans in collaboration with Scientific engagement.
• Drive KPI improvement, including share of recommendation and rank of recommendation.
• Own and develop content strategy, toolkit, and messaging map for markets per brand and key initiative.
• Represent Kenvue at relevant external industry forums and stay updated on category trends.

Requirements

• A BA/BS degree in marketing or Life science.
• 15 years of progressive commercial leadership experience in HCP or life science related area.
• Proven track record of developing and executing successful marketing strategies and programs.
• Strong understanding of omnichannel marketing and data-driven decision-making.
• Ability to think strategically and creatively to develop innovative solutions.
• Strong analytical skills to interpret data for decision-making.
• Proven leadership ability to motivate and manage cross-functional teams.
• Exceptional business communication skills for diverse audiences.
• Demonstrated ability to develop and deliver innovative business cases.

Nice-to-haves

• Category expertise and experience working across markets/regions.
• Experience leading HCP Marketing.
• Experience working with Legal, Regulatory, Compliance and global partners.
• Experience in market research and analysis, including voice of the customer.
• Passion for healthcare and commitment to improving patient outcomes.
• Experience in Agile methodologies.

Benefits

• Competitive Benefit Package including Paid Company Holidays, Paid Vacation, and Volunteer Time.
• Learning & Development Opportunities.
• Employee Resource Groups.