Senior Director, Live Service Marketing

$236,500 - $354,700/Yr

Sony Interactive Entertainment - Seattle, WA

Full-time - Senior

Hybrid - Seattle, WA

Motion Picture and Sound Recording Industries

About the position

The Senior Director, Live Service Marketing will lead a team responsible for taking Live Service titles to market. This role focuses on developing and executing global marketing strategies to drive acquisition, engagement, and retention of live service products. The position requires a dynamic leader who can innovate marketing ideas, build relationships with players globally, and adapt to changing market conditions.

Responsibilities

• Develop and execute omnichannel marketing strategy driving awareness, acquisition, and engagement over the lifecycle of live service products.
• Build and lead a dynamic live services marketing team, defining roles and responsibilities, and delivering a powerful shared vision.
• Foster collaboration between central teams, marketing, and studio while championing a unified publishing vision across leadership teams.
• Partner closely with studio teams on roadmaps, schedules, releases, and key deliverables.
• Define and track product metrics and KPIs that measure customer success, driving initiatives to meet and exceed forecast targets.
• Collaborate with leadership and stakeholders to evangelize marketing strategies, plans, findings, results, and recommendations.

Requirements

• Proven management and leadership expertise, including talent management, team building, mentorship, and executive communication.
• Ability to work strategically and collaboratively with executive-level team members and individual contributors.
• Experience building a live services marketing organization and establishing strong working relationships with cross-team leadership.
• Experience managing live games, web/social/mobile experiences, and customer-centric software and services.
• Deep understanding of software and game development processes, with experience in agile and small team models.
• Extensive experience leveraging analytics to build global, customer-segmented products and programs.
• Strong strategic thinking, problem solving, business analysis, and decision-making capabilities.

Nice-to-haves

• Experience in a start-up environment, building the team while providing front-line support where necessary.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Matching 401(k)
• Paid time off
• Wellness program
• Employee discounts for Sony products
• Bonus package