Senior Director, MarCom & Channel Marketing

Hid Global - Eden Prairie, MN

Part-time - Senior

Eden Prairie, MN

1,001-5,000 employees

Chemical Manufacturing

About the position

The Senior Director, MarCom & Channel Marketing will play a pivotal role in HID's Physical Access Control Solutions (PACS) NAM Business Unit leadership team. This position is responsible for overseeing a wide range of marketing communications initiatives, ensuring they align with regional and business objectives while maximizing market opportunities. The role involves driving long-term marketing strategies, managing significant marketing investments, and ensuring consistent brand messaging across all channels.

Responsibilities

• Drive long-term marketing and channel marketing strategies across the region, aligning NAM marketing initiatives to NAM business objectives.
• Regionalize global marketing and channel marketing initiatives in partnership with central marketing teams and regional sales and product teams.
• Oversee large-scale, regional marketing and channel marketing efforts.
• Manage significant marketing investments and report on the business impact of marketing programs.
• Create and coordinate regional campaigns, monitoring, tracking, and reporting marketing KPIs aligned with business goals.
• Oversee NAM content strategy and calendar, driving the development of thought leadership campaigns to position the company as an industry leader.
• Ensure consistent brand messaging and positioning across all communication channels.
• Direct the planning and execution of external channel, tradeshow, owned events, and speaking opportunities.

Requirements

• Bachelor's degree in marketing, Business Administration or related field.
• Master's Degree and relevant certifications are valued.
• 18+ years of relevant experience in Marketing, Channel Marketing or related roles in complex global business environments and matrix organizational structures.
• 8+ years of increasing leadership experience.
• Experience managing external agencies and 3rd party vendors, with responsibility for budgets and achieving global campaign marketing objectives.
• Experience in business-to-business (B2B) marketing preferred.
• Experience in managing lead-generating digital marketing campaigns.

Nice-to-haves

• Advanced strategic vision and decision-making skills.
• Strong leadership with proven ability to influence senior leaders.
• Ability to manage complex projects with multiple stakeholders.
• Ability to lead in highly complex, matrixed environment.
• Excellent executive communication and presentation skills.
• Ability to develop and execute impactful marketing communication strategies.
• Ability to build strong internal cross-functional and external partner relationships.

Benefits

• Flexible work environment
• Opportunities for professional growth and development
• Regular feedback and training opportunities
• Diversity and inclusion initiatives