Senior Director, Marketing, Business Solutions

Shutterstock - New York, NY

Full-time - Senior

New York, NY

501-1,000 employees

Professional, Scientific, and Technical Services

About the position

The Senior Director of Marketing for Shutterstock's Business Solutions Division is responsible for leading and enhancing the B2B marketing strategy to drive growth, customer acquisition, and retention. This role involves close collaboration with revenue growth leaders, Product Management, and Sales teams to align marketing efforts with business objectives. The ideal candidate will possess a strategic mindset, translating business goals into innovative, data-driven marketing initiatives while ensuring measurable outcomes. The position oversees a team of marketing leaders focused on the entire enterprise customer journey, from lead generation to customer advocacy.

Responsibilities

• Develop, execute, and refine a comprehensive B2B divisional marketing strategy that resonates with enterprise clients throughout their lifecycle.
• Build and optimize demand generation programs leveraging content marketing, digital campaigns, SEO/SEM, and email marketing.
• Lead a team representing product-specific marketing functions to craft compelling value propositions and go-to-market strategies.
• Oversee digital marketing efforts, including website management, paid advertising, and social media.
• Use analytics tools to track performance, measure ROI, and make data-driven decisions for continuous improvement.
• Cultivate a customer-first, data-driven approach in all marketing initiatives.
• Lead a team of marketing leaders in a lean, agile environment, promoting a collaborative, high-performance culture.
• Work closely with Sales, Product, Engineering, and other marketing teams to ensure alignment and drive cohesive customer experiences.
• Oversee messaging and positioning efforts, ensuring consistency in brand voice and values across all channels.
• Develop and manage the marketing budget, ensuring efficient resource allocation and strong program returns.
• Report regularly to executive leadership on key metrics, marketing performance, and future opportunities.

Requirements

• 8-13 years in B2B marketing, with at least 5 years in a senior leadership role, ideally within digital media, technology, or content services.
• Strong background in demand generation, digital marketing, and sales alignment within the B2B space.
• Demonstrated success in developing and executing marketing strategies that drive significant business growth.
• Experience in managing a marketing budget and optimizing resources to achieve objectives.
• Knowledge of marketing technologies (e.g., CRM, marketing automation, analytics tools).
• Demonstrated experience managing and developing lean, high-performing marketing teams.

Nice-to-haves

• Master's degree or MBA preferred.
• Highly creative, collaborative, and innovative approach to leadership.

Benefits

• Competitive pay and benefits package including health, wellness, and financial benefits.
• Flexibility to work between home and office.
• Generous and competitive benefits package.