Senior Director - Marketing Communications

Performance Review Institute (Pri) - Warrendale, PA

Full-time - Senior

Warrendale, PA

Professional, Scientific, and Technical Services

About the position

The Senior Marketing Director will develop and implement global marketing strategies that align with organizational objectives, enhance brand visibility, and drive engagement across various platforms. This role involves overseeing comprehensive marketing campaigns, managing branding and messaging, and ensuring effective performance monitoring and content oversight. The position also includes managing external marketing agencies and leading website management efforts to support e-commerce and digital strategies. Additionally, the Senior Marketing Director will be responsible for budget and staff management, ensuring the marketing team is well-equipped to achieve financial and strategic goals.

Responsibilities

• Develop and implement impactful global marketing strategies that align with organizational objectives and maximize brand visibility.
• Lead the planning and execution of comprehensive marketing campaigns across diverse platforms including digital, print, social media, email, physical mailings, websites, landing pages, and events.
• Grow SAE's brand awareness and presence on a global stage with particular emphasis on Europe and Asia.
• Craft and execute branding strategies that authentically reflect the organization's mission, vision, and values.
• Oversee the overall company and product branding, including design, logo, and messaging, both internally and externally.
• Collaborate with stakeholders for cohesive and accurate communication.
• Monitor and evaluate campaign performance, measure ROI, and provide regular reports to leadership to enable data-driven decision-making.
• Drive the promotion of resources and brand to maximize visibility, engagement, and overall impact.
• Oversee marketing content creation, ensuring alignment with strategic messaging, promotion, and engagement goals.
• Collaborate with content creators to unify and amplify marketing messages.
• Lead a coordinated web strategy across SAE International, including the implementation of websites, mobile apps, and/or other digital products.
• Oversee the e-commerce strategy to drive web retail sales, ensuring alignment with branding and strategic objectives.
• Manage relationships with external marketing agencies, ensuring their strategies align with SAE International's goals and standards.
• Negotiate contracts and agreements with agencies to secure advantageous terms.
• Monitor the performance of external agencies and provide feedback to ensure goal attainment, continuous improvement, and alignment with SAE's goals and mission.
• Prepare an annual budget, schedule expenditures, analyze variances, and initiate corrective actions to achieve financial objectives.
• Recruit, select, orient, and train marketing staff, maintaining a strong team.
• Provide information, educational opportunities, and experiential growth opportunities for marketing staff.

Requirements

• 15+ years of professional experience in developing and executing successful integrated marketing plans.
• 10+ years of experience in developing and executing digital/social/mobile marketing plans, managing marketing projects, and managing staff.
• Proven experience as a Senior Marketing Director or similar role, preferably in a relevant industry.
• Strong understanding of market research and data analysis methods.
• Excellent communication and interpersonal skills.
• In-depth knowledge of various marketing platforms and best practices.
• Ability to lead and inspire a team.
• Strong project management and organizational skills.
• Strong problem-solving skills with a 'can-do' attitude.
• Strong quantitative and metrics development skills.
• Ability to travel 30% of the time.