Senior Director, Marketing, Creative and Digital Services (Hybrid)

$170,721 - $290,225/Yr

ICF International - Reston, VA

Full-time - Senior

Reston, VA

5,001-10,000 employees

Administrative and Support Services

About the position

The Senior Director of Marketing, Creative and Digital Services will lead the company's marketing strategy and brand activation across various channels. This role involves overseeing a diverse team and ensuring high-quality creative and digital delivery to support enterprise brand growth and marketing campaigns. The position is hybrid, based in Reston, VA, and is part of the marketing leadership team.

Responsibilities

• Manage and grow an integrated team of designers, content and UX specialists, writers, and brand managers.
• Partner with communications, demand generation, campaign, and capture teams to support marketing programs with high-quality assets.
• Manage the web and digital team to optimize the company's primary brand asset, icf.com.
• Oversee operations and delivery of creative assets including branded content and campaign materials.
• Lead the company's brand management strategy, including vision, governance, and activation.
• Conduct creative kick-offs and workshops to manage key projects.
• Lead product and solution naming and brand strategy, including the creation of new sub-brands.
• Develop and activate enterprise-level brand campaigns to increase market awareness.
• Evolve program deliverables to enhance engaging and visually appealing content.
• Ensure a consistent brand experience across various channels.
• Lead and project manage key corporate marketing programs and special events.

Requirements

• 15+ years of marketing experience, preferably in B2B or B2G environments.
• Experience working directly with senior leaders and stakeholders.
• Experience managing marketing professionals and teams.
• Leadership experience in motivating and coaching teams.
• Experience coordinating projects across teams and departments.

Nice-to-haves

• Corporate, digital, or marketing agency experience.
• Ability to lead messaging and communications workflows.
• Experience managing digital/web projects with an understanding of UX.
• Experience with product strategy and marketing.
• Strong project management skills and ability to juggle multiple priorities.
• Excellent communication and interpersonal skills.

Benefits

• Competitive salary based on experience and skills.
• Reasonable accommodations for individuals with disabilities.
• Inclusive workplace culture that promotes diversity.