Senior Director, Marketing, Creative and Digital Services (Hybrid)

About the position

We're hiring a Senior Director of Marketing, Creative and Digital Services, to help supercharge the company's corporate brand, marketing strategy and campaign efforts. As the Senior Director, you will be a member of the company's marketing leadership team and will help oversee the company's approach to activating its brand across a broad range of digital, in-person and event channels. You will ensure a high-quality approach to creative, content and digital delivery to drive enterprise brand growth and support a wide array of go-to-market industry campaigns, events and activities. This is a hybrid role, based from our global headquarters, Reston, VA.

Responsibilities

• Manage and grow an integrated team of designers, content and UX specialists, writers and brand managers including internal staff, agency teams, freelancers, and offshore resources.
• Partner with communications, demand generation, campaign, and capture teams to ensure marketing programs are supported with a range of high-quality, dynamic assets and resources.
• Manage the web and digital team to help manage ICF's biggest brand asset - icf.com - including helping to optimize content, UX, design, SEO, and navigation.
• Oversee operations and delivery of creative assets including branded content pieces, campaign assets, advertising workflows, and updates to web/digital properties.
• Lead the company's brand management strategy and management including vision, governance, training, enablement and activation.
• Lead creative kick-offs and workshops and help to manage key projects across multiple dimensions.
• Lead ICF's product & solution naming and brand strategy, including governing the creation of new sub-brands and facilitating name-storming and brand development sessions and workshops.
• Help lead efforts to develop and activate enterprise level brand campaigns, including developing brand concepts, to build awareness of ICF across its markets.
• Help evolve program deliverables to increase emphasis on engaging and visually appealing content including data visualizations, multimedia, interactive design, and more.
• Ensure a consistent experience and voice for ICF's brand across a variety of internal and external channels.
• Lead and project manage key corporate marketing programs, special events & projects as needed.

Requirements

• 15+ years marketing experience, preferably in B2B or B2G environments.
• Experience working directly with senior leaders and stakeholders to set expectations, manage programs, and provide ongoing strategic client counsel.
• Experience managing the work of marketing professionals, such as marketers, communicators, agencies, copywriters, designers, video producers, web / digital producers, subject matter experts, clients and stakeholders.
• Leadership experience, including managing and/or growing a team of marketers through motivating, coaching, and leading by example.
• Experience working on projects requiring coordination across teams, divisions, and/or departments.

Nice-to-haves

• Corporate, digital or marketing agency experience.
• Experience in and the ability to lead or contribute to messaging, communications and positioning workflows.
• Experience in managing, supporting, or contributing to digital/web projects with an understanding of UX and site design/management.
• Experience with product strategy, product marketing and / or solution marketing.
• Strong general project management skills and the ability to juggle multiple priorities, organize, and execute.
• Excellent communication, collaboration and interpersonal skills.