Senior Director, Marketing & Creative Strategy (On- Site)

Spectrum - Stamford, CT

Full-time - Senior

Stamford, CT

10,001+ employees

Telecommunications

About the position

The Senior Director of Marketing & Creative Strategy leads the in-house creative studio, responsible for developing and executing creative campaigns that align with the company's marketing and business objectives. This role requires a strategic creative leader with experience in managing creative teams and overseeing projects from concept to completion, ensuring innovative and high-quality output.

Responsibilities

• Manage and inspire the in-house creative team, including account/project management, video producers, editors, and copywriters.
• Lead the vision and creative concepting in collaboration with the creative team and internal clients.
• Oversee the development and execution of multi-channel creative campaigns that align with brand strategy and business objectives.
• Demonstrate creative thought leadership and keep ahead of trends to inspire the studio team.
• Ensure consistent application of the company's brand identity across creative campaigns.
• Stay informed about industry trends and emerging technologies to innovate the creative approach.
• Partner with the Marketing Research team to evaluate the effectiveness of creative campaigns and make strategic adjustments.
• Manage relationships with external creative partners to optimize resources and elevate creative output.

Requirements

• Bachelor's degree in Marketing.
• 10+ years of marketing experience.
• 10+ years of experience partnering with creative ad agencies to develop impactful creative.
• 8+ years of experience in television commercial creative development and production.
• 8+ years of marketing project management experience.
• Extensive experience in developing direct marketing creative, specifically DRTV & FSI creative, preferably for a subscription-based business.

Nice-to-haves

• Master's degree in Marketing, Design, or Film Production.
• 10+ years of creative, production, or ad agency experience.
• 8+ years of group management experience.
• Knowledge of cable television products and services.
• Knowledge of advertising creative and production history and trends.

Benefits

• Comprehensive pay and benefits package that rewards employee contributions.
• Support for all aspects of employee well-being.